Archroma in partnership with Carlin seeks to promote Archroma’s exclusive color inspiration tools to fashion designers and stylists in France.
Under the terms of the new partnership, Color Atlas by Archroma® will be used by Carlin, color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris.
Mr Chris Hipps, Global Director of Archroma Color Management Services explains, “Just like designers, brands, retailers, manufacturers and Carlin, we are passionate about color trends. We redefined the concept of a color library for the textile industry with our Color Atlas, an essential and inspirational reference that gives creative options that they had never dreamed of. With our new partnership with Carlin we’ll be able to share our Color Atlas and our passion for color with a new audience.”
The Color Atlas by Archroma® uses complementary tools to enhance creative possibilities for designers and brands. It incorporates the six-volume ‘Color Atlas’ Library, with over 4,300 colors on cotton poplin; the two-volume ‘Color Atlas Compact’ for improved portability; and the ‘Color Atlas Online’ which enables you to take an image with your smartphone and identify the closest Color Atlas shades.
According to the partnership Carlin will act as Archromas sales agent.
Mr Edouard Keller, Head of International Sales, Carlin said, “Carlin is at the forefront of trend forecasting and that includes the use of color. Archroma offers a suite of services and tools that are both practical and instantly available for our clients; this is what makes their solution so attractive to us. Our partnership with Archroma will empower us to share the advanced Color Atlas and associated tools with creative throughout France, helping them to unlock their creativity with color.”