Archroma has recently announced a partnership with Carlin, the world’s first trend office founded in 1947. The agreement aims to promote the use of Archroma’s exclusive color inspiration tools for fashion designers and stylists in France. Carlin and Archroma will be neighbors at the show, allowing visitors to benefit from immediate access to the expertise of both companies.
Archroma will also present a color inspiration booklet created with Annflor Sangan, a member of the French consultation for the Première Vision exhibition. The booklet presents Autumn-Winter 2019-2020 trends inspired by a visit in Châteauneuf-du-Pape, the former resort of the popes in Avignon, where Provence wines of exception are produced.
Mr Chris Hipps, Head of Archroma Color Management Services said, “Color Atlas is now an essential and inspirational reference that gives creative options that they had never dreamed of. Our most recent collaborations are a testimonial to just that.”
Archroma and Carlin
Under the terms of its collaboration with Archroma, Carlin will use the ‘Color Atlas by Archroma®’ color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in Paris and other major French cities.
Carlin has announced an event in collaboration with Archroma themed “Color Thinking” that will take place during Premiere Vision.
Mr Edouard Keller, Head of International Sales, Carlin commented, “Archroma offers a suite of services and tools that are both practical and instantly available for our clients. This is what makes their solution so attractive to us being at the forefront of color trend forecasting, and that includes color implementation.”
Archroma and Studio Annflor Sangan
Annflor Sangan fell in love with the possibilities of the Color Atlas by Archroma®. She unveils the 2019-2020 Autumn-Winter trends, which were inspired by Châteauneuf-duPape and its majestic sceneries.
Color Atlas D’Archroma® in a nutshell
Color Atlas by Archroma® provides tools aimed at opening new creative horizons for designers, stylists and brands. It includes:
• The six-volume physical reference of 4,320 color swatches and cotton poplin;
• A compact edition in a two-volume set for easy portability;
• A mobile-friendly online version with ‘on-the-go’ features to capture an inspiring image: Us a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample online instantly.
