At the 5th bluesign® conference, which took place in Milan, experts discussed TraceAbility, NetworkAbility and TransformAbility. The bi-annual conference for bluesign® system partners and the broader sustainability community focused on the ability to trace, network and transform within the industry. About 150 participants exchanged ideas and discussed possible solutions to overcome today’s industry challenges. The conference offered plenty of opportunities for matchmaking with experts of the industry and sharing business prospects.
Consumer psychologist, Prof. Simonetta Carbonaro, started off the conference with fascinating insights into what the industry really needs to be transformative by bringing in examples from many different parts of society demonstrating the challenges faced in attempting to apply change in our industry. The Fashion Panel from Levi’s, Theory and Stella McCartney provided us with a unique view inside the world of fashion companies and some of the particular issues they deal with on a daily basis. During the Traceability Panel, we heard from 3 companies, IKEA, Lenzing and Eataly, about the challenges of implementing traceability back into supply chains as well as the commonalities in each of their three stories. The biggest question they all discussed was how immense the effort should be in order for traceability to still be effective. Cara Smyth, founder of the Fair Fashion Center, brought in the important and much needed conversation about money and finances. She presented many examples of how necessary it is that sustainability build a bridge to the financial community.
Ms Jill Dumain, CEO, bluesign technologies ag said, “I am so pleased with the 5th bluesign® conference and what we were able to bring to the industry. There were many appreciative comments about taking the sustainability conversation to a deeper level given the challenges we are faced with today. bluesign® looks forward the continued solution-oriented work to really bring about transformative action and change to our industry.”
The following statement was devised during the 5th bluesign® conference by all participants: “We commit to integrating traceability into regular business practice, creating an aligned directory platform where information is shared and exposed to generate value for the industry and consumers. Furthermore, we will educate and listen to the younger generations, collaborate along a circular product life to align for a strong call to action. We are the designers of the innovation processes needed to make a continued positive impact leading to a better world, make sustainability a basic expectation and transform mindsets around manufacturing and consumption.”