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Friday, March 29, 2024

China shows keen interest in Turkish textile goods

Recently, China seems to be showing great interest in Turkish textile goods. Exporters from southwestern Turkey’s Denizli, which accounts for almost $1.5 billion in the country’s total $3.5 billion annual home textile exports, have turned toward alternative markets.

Under the Turn-quality project, exporters are carrying out a campaign for branding called “Turkish Towels”. Denizli main exports are to US and Europe but to China its textile exports have soared to $11.73 million.

For the promotion of Turkish products in China, Turkey exporters will participate in the annual Canton Import – Export fair.

Mr Hüseyin Memişoğlu, Chairman of Denizli Exporters’ Association said, “The number of people in China’s high-income group is more than double than that of our country. There are quality products in that country, but there is a common perception that wealthy people buy European goods. We are a European country. For this reason, it is very likely that Turkish products will find a good market there. This is an important perception, many well-known global brands have stores in China. We can easily find a market there if we open warehouses, stores and brands.”

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