Home Fashion Fashion e-tailer Missguided launches omnichannel operations with Attune

Fashion e-tailer Missguided launches omnichannel operations with Attune

Missguided store in London

Attune is an end-to-end technology solutions provider with exclusive focus on the fashion and lifestyle industry. Their unique specialization and know-how helps global brands and retailers offer omni-channel services and align their business processes with contemporary consumer behavior.

UK-based fashion brand Missguided Ltd, who sells clothes to a niche of 16 to 35 year old women, made the transition from pureplay e-tailer to omni-channel retailer by opening their first stores in London and Kent. Attune played a vital and supporting role in this and for Missguided it was a groundbreaking occasion.

The technologies selected to bring Missguided’s retail, wholesale and ecommerce operations onto a single platform were SAP® Fashion Management, the attune Fashion Suite™ to accelerate its implementation, and SAP® Customer Activity Repository (CAR).

Mr Gerald Reiser, Regional Director of attune Europe, said, “Missguided had big plans, knew the industry was watching and were on the search for a scalable system to support their ambitions and a solutions expert with the ability to implement it within their tight timeline. We are very happy to have convinced the Missguided team with our proven know-how and out-of-the-box best practice suite that facilitated the rapid deployment of their new solution within six months. We’re glad that we were able to provide Missguided with a suitable, agile counterpart to accompany them on their journey.”


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