Water repellent finishing technologies from Schoeller are now being used more often in denim applications, thereby providing a new mix of fashion and function. As the lines between sports and fashion continue to blur, textile technologies that deliver performance properties are becoming common in lifestyle and urban products. In particular, denim fabrics are becoming more functional through treatments that repel water and mud so that consumers have the opportunity to wear fashionable denim jeans in any weather conditions or while participating in most day-to-day activities. As a result, Schoeller Technologies’ durable water repellent textile technology, ecorepel®, is gaining attention. For example, Levi’s is the first brand in the US to use ecorepel® finishing technology. For its Commuter Collection, which was built with the urban cyclist in mind, Levi’s chose the ecological finish for its excellent water and dirt repelling function.
