H&M one of the largest retailers offering high fashion and also the world’s biggest user of sustainably sourced down and one of the biggest users of sustainably sourced wool revealed that they are a step closer to their goal to only use recycled or other sustainably sourced materials by 2030.
According to their Fiber Materials Market Report they believe that a business model fueled by sustainable materials that can be reused again and again is the only way to keep fashion sustainable.
Ms Liesl Truscott, director of Europe & Materials Strategy, Textile Exchange said, “The benchmark leaders show a deep commitment to improvement. The data shows that the longer you have been benchmarking, the more you improve, confirming the impact of the program. These companies recognize the need to step up and truly embed these successes more deeply within their company structures”.
H&M is fully committed to the goal to only use recycled or other sustainably sourced materials by 2030. One of its milestones in this journey is that all cotton should come from sustainable sources by 2020.
Ms Cecilia Brännsten, environmental sustainability manager at H&M group said, “With our yearly and steady increased use of recycled or other sustainably sourced materials, we not only push the demand of widely used materials such as organic cotton, but also influence the scalability of new sustainable materials. We hope to inspire other players in the industry towards a sustainable fashion future.”
Looking ahead, the fashion industry of the future will use many different materials than what the company does today. Through the H&M Conscious Exclusive collection, every year H&M group introduces new materials into its assortment to explore the latest innovations.