Since 2017, Hennes & Mauritz (H&M) has sourced ‘Better Cotton’ by Better Cotton Initiative (BCI). In 2017, over 350 brands sourced a record-breaking 736,000 metric tonnes of ‘Better Cotton’. Brands have considerably contributed to the growth of ‘Better Cotton’ over the past eight years, serving to drive BCI towards its 2020 target.
In 2017, these retailers and brands increased the volume of cotton they sourced as Better Cotton by at least 20 percentage points compared to 2016. Ikea Supply, Adidas, Gap, Nike, Levi Strauss & Co., C&A, Decathlon, VF Corporation and Bestseller are among the leading brands who are supporting market transformation by integration of ‘Better Cotton’ into their raw materials strategies and driving demand for more sustainable cotton production worldwide.
BCI retailer and its brand members are committed to supporting more sustainable cotton production. They pay a fee to BCI based on the amount of cotton they source as ‘Better Cotton’. This fee is endowed into training approximately 2 million BCI farmers on more sustainable agricultural practices like reducing inputs (water, pesticides and chemical fertilizers) and addressing gender equality and child labor problems.
