Lurex is one of the world’s most recognized brand for metallic polyester yarns. These yarns bring shine and glamour to fashion. Lurex has been around for 70 years and we are very proud to be the leading brand in this market.
Lurex® is a yarn made for designers to enhance their creativity and innovation. Lurex continously propose new technological developments and effects. Lurex want their yarns to be a source of inspiration for you. All Lurex® yarns are produced to strict quality standards to meet our Lurex® quality specification. Lurex® yarns meet the technical requirements of the most demanding production processes and are made to comply with safety and quality regulations to protect your customers from any hazardous components.
TEXtalks interviewed Mr Kit Blake (Managing Director, The Lurex Company Ltd, U.K) at Igatex 2018, Lahore Pakistan.
TEXtalks: Can you please give an introduction of Lurex?
Mr Kit Blake: Lurex is one of the world’s most recognized brand for metallic polyester yarns. These yarns bring shine and glamour to fashion. Lurex has been around for 70 years and we are very proud to be the leading brand in this market.
TEXtalks: Which products Lurex is mainly dealing with?
Mr Kit Blake: Lurex is selling metalized polyester yarns to all kinds of textile like carpets, pantyhose, home furnishings, towels and several other textile products. Whenever a company wants to put glamour in textile, they use Lurex.
TEXtalks: What are the main products of Lurex for Pakistani market?
Mr Kit Blake: Lurex main product for Pakistani market is for denim. We have developed a very good market for denim, towels and recently expanding into sock market.
TEXtalks: How does Lurex see sustainability?
Mr Kit Blake: Sustainability is a very important element. For Lurex it is a challenge since it is a polyester yarn manufacturer so it is very difficult to create a metalized sustainable product. But, we are only used in a small percentage so that is how we try to mitigate that issue.
TEXtalks: What does industry 4.0 mean to Lurex?
Mr Kit Blake: Industry 4.0 is extremely important. Lurex is now selling to technology based garment manufacturing. As industry grows and becomes more sophisticated, industry 4.0 will become more significant in regards to transparency and automization.
TEXtalks: Any upcoming innovative products from Lurex?
Mr Kit Blake: Yes, Lurex is developing some revolutionary products which are extremely soft. One of the biggest criticisms of materialized yarns is that they feel scratchy. Hence, we have spent a lot of time and effort on research and developments making them feel so soft at the touch, they almost feel like silk. Another innovation is development of resistance to dye processes. Today, a metallic yarn cannot be dyed with cotton. Dye process strips the metal out. We are developing yarns that will resist cotton dying so that no matter what process lurex is put through it will stay shiny.
TEXtalks: How has the response from the visitors been so far at the exhibition?
Mr Kit Blake: The response has been very positive. The customer interactions have been very productive. I have been coming to Pakistan since 5 years, twice a year. Pakistan is a great market with plenty opportunities and we have received good response for our innovative products.
TEXtalks: How do you see Pakistani market for Lurex products?
Mr Kit Blake: In Pakistan there is a love for gold and silver. So, Lurex sees this as a great opportunity to provide better quality gold and silver to the textile industry as well adding the element of fashion to it.