Designed for the urban commuter, Jacquard technology woven into this Levi’s jacket lets the wearer access their music, navigation, and communication, such as texts and calls, with the swipe of their sleeve.
“As we see it, this isn’t just about technology for technology’s sake – it’s about addressing a real need for our consumers on the go,” said Paul Dillinger, vice president of global product innovation for Levi Strauss & Co. “This garment allows cyclists to literally navigate their rides, and manage other simple tasks, while never having to take their eyes off the road. That, to me, is the true triumph of this jacket.”
The Levi’s brand is Google ATAP’s first partner with Jacquard. Jacquard by Google enables designers like the Levi’s brand to embed digital interactivity and connectivity into apparel as part of their natural design process, allowing technology to become a new ingredient for their creative expression.