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Wednesday, April 24, 2024

New suit by Reebok and Huntsman

The Huntsman prototype suit will extenuate the versatile potential of Reebok Flexweave, testing the material’s innovative figure-8 weave structure that can interlock different individual fibres. Led by Huntsman Head Cutter and Creative Director Campbell Carey, Huntsman will take the first generation of Flexweave material designed for footwear and curate the textile into a premium suit.

“This a unique, creative and exciting proposition from Reebok. After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment. The perfect suit is a fusion between fit, comfort and style – working with Flexweave to hit each of these essentials is an experiment we’ll relish,” said Campbell Carey, Head Cutter and Creative Director, Huntsman.”

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