For contemporary denim and creative fashion markets Denim Première Vision introduced semi-itinerant format at the Parc Floral in Paris. Denim Première Vision set a brand-new informative and forward-looking trend decoding, strengthened discussions around issues of eco-responsibility in the sector, a new and more efficient look and lay-out, and finally a program of seminars and workshops filled with visitors.
Trade visitors comprising luxury fashion brands, designers, jeans-wear leaders and pure web players were prevailed upon by this roving show. Attendance was 78% European, led by France followed by Italy, the United Kingdom, Turkey, Spain Germany and the Netherlands including ADIDAS, BURBERRY, CHANEL, DIOR, H&M, MARKS AND SPENCER, ZARA, HUGO BOSS, CHLOE and several more.
Initiatives at the event included a selective offer, a new fashion forum that resituates materials and creativity at the heart of the show, an unprecedented and inspiring collaboration with designer Lutz Huelle, a much-appreciated space dedicated to responsible innovations, forward-looking and complementary fashion seminars that were eagerly attended and a new socio-cultural conference on the future challenges of denim.
