Contemporary, young and green: powerful line-up at the Ethical Fashion Show Berlin
As on previous occasions, Berlin will be at the centre of the international green fashion scene. This is now the sixth time that the Ethical Fashion Show Berlin is presenting trend-setting eco-brands at the ewerk at Berlin-Mitte. From 8 to 10 July 2014 progressive casual and streetwear labels will be showcasing their sustainable fashion designs. As before, the tradeshow is fully booked. A number
of new international exhibitors have been added to this year’s summer event. The dominant themes will be denim, footwear and upcycling. Visitors can look forward to contemporary green designs and a wide-ranging accompanying programme.
“More and more international labels are beginning to understand that our fashion platform is a great opportunity to present themselves on the European market. This particularly concerns the areas of streetwear and denim where we are looking forward to some exciting new exhibitors with first-class ideas and designs,” says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.
After Germany, the most strongly represented exhibitors’ nations are Spain, the Netherlands, Italy and France. Running alongside the Greenshowroom, which is held at the Hotel Adlon Kempinski with theemphasis on sustainable high fashion, the Ethical Fashion Show Berlin will have about 120 exhibitors, so that it will be Europe’s biggest platform for ecologically produced fair trade fashion duringthe Berlin Fashion Week. Both events will be organised by Messe Frankfurt.
Comprehensive product range: denim, footwear and upcycling
The event will feature a range of outstanding participants. People Tree is a pioneer in eco-fashion and will be presenting its première at the Ethical Fashion Show Berlin. In the denim section Pearls of Laja will be a major newcomer. Other powerful denim representatives will include Good Society, Mud Jeans, Nurmi and Sey Organic Jeans. An extensive product range can also be expected in the footwear segment where Airbox, Grand Step Shoes, Oat, Slowers and – for the first time – the Portuguese label Ultrashoes will be represented. Another company that will have its own stand for the first time will be L’Herbe Rouge from France. The upcycling segment will continue to be at the focus of attention with exciting designs from Aluc, Globe Hope and the newcomer Lisa D., to name but a few. Bags and accessories will be presented, among others, by Harolds, Kancha and Rewrap. Further highlights will include collections presented by Alma & Lovis, Elementum, Format, HempAge, Komodo, Lanius and Recolution.
Fashion with substance: quality, responsibility and solutions
There are two factors that have become a well established feature at the Ethical Fashion Show Berlin for any of the exhibiting designers: environmental care and ethical responsibility. “Interest in the perception of responsibility within the global supply chains has reached the very centre of society. The current discussion on quality shows the highly topical character of this issue in the textile industry.
Our exhibitors have proved that forward-looking solutions have already reached a good level of cost effectiveness and that they can be implemented even without regulations and acts of law,” says Schmidt. The Ethical Fashion Show Berlin puts the focus on the current debate on textile quality and standards, making it a central issue in July. So this is now the sixth time that the event is far more than a mere fashion show. It is a B2B tradeshow, but also a platform for information and expertise, featuring journalists, retailers and other insiders of the industry. Presentations, panel discussions and evening events will be held, providing opportunities for networking, for dialogue and for an exchange on current developments in fashion and sustainability. The main highlight of the accompanying programme will be the Create Green Breakfast on Thursday, 10 July 2014, at 10:00 hrs, when politicians, business people and journalists will discuss the latest developments in the quality debate and the responsibility of the industry.