Haroon Ali Khan, Managing Director of CHT Pakistan, shared his views with TEXtalks International at GTex Global Expo, 22 January 2017. While talking about the exhibited new range of finishing products, he pointed out that the focus was to introduce the new concept of sustainable finishes. Rather than focusing on an individual product, we have focused on introducing a blend of products with a unique effect, said Haroon.
Haroon Ali Khan told CHT has also worked in the digital printing sector, more specifically the pigment digital printing with the focus on the sustainability. He said that CHT has already introduced the new ideas of sustainability to the global market, now CHT experts are focused on introducing more sustainable products for the global textile market. CHT is also working on the step-by-step elimination of products that are not sustainable in all aspects which could be either non-economical, non-ecologically or socially not suitable. With this consideration, CHT has worked a lot to introduce new sustainable products and we will continue our efforts in this direction. While proceeding the discussion, Mr. Haroon added; “we have launched a new concept of four Aces for bleaching and it is also based on the idea of sustainability.”
On the other hand, CHT is working on more products in different pigments. Joining hands with many denim garments producers like Levis are our major achievements in terms of introducing the products to the market. Now the company is working on further enactments keeping sustainability as their focus.
While talking about his new range of finishes for lawn/cotton, Haroon told that the new range is witnessing a very good response from the manufacturers like So Kamal, Sapphire and Ittehad Mills who appreciate the product. On the other hand, the local processors, who have a great influence on the market, are expected to show a good response to this range in terms of introducing the new products. From the local market of Karachi, Al-Karam and Gull Ahmed gave a good response and Mecko liked the idea and appreciated our efforts.
Referring to a question, he also added, CHT is trying not to deviate the standard pricing criteria of the market. This will help to justify the finishing cost for customers. For this new finishing line, the recipes are designed in a way that they can help to deal with different issues, hence are economical. At times where the prices are high, one can see a prominent value-added features to the product that will surely be appreciated by the market.
While suggesting to get the most out of exhibitions, he said that; “Proper, enhanced and well planned marketing would help such platform to groom as well as provide better exposure to the exhibiting companies.”