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Water-free denim by 2025

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Jeanologia, a Spanish company specialising in the development of sustainable technologies for garments finishing, is celebrating World Water Day by highlighting the company’s capabilities, which could enable all jeans to be made “100% water free” by 2025, according to Enrique Silla, CEO. “With Jeanologia as the expert technology partner, it is possible, within a few years, for production to use zero water and create zero waste; increasing productivity and accelerating time to market,” he said.

Thirty-five percent of the 5 billion jeans produced every year are made with Jeanologia technology. As such, the company CEO explains: “If we develop products in an eco-efficient way, we will produce an eco-sustainable product and bring a sustainable product to the market, achieving one of our company’s objectives: to reduce environmental impact in its entirety, not partially mitigate it.”

During the past month, Jeanologia says its technology has led to a saving of 800,000 cubic metres of water, the equivalent of water used to fill 283 Olympic swimming pools. “This saving has been possible thanks to the laser, ozone, and eflow technology being used in the 60 countries Jeanologia works in,” said Mr Silla.