ISPO Brandnew is the competition for international start-ups in the sports business. An interdisciplinary jury of sports experts has selected the three best newcomers in 2022 in the categories “Outdoor, Adventure & Snowsports,” “Performance, Body & Mind,” and “Sports Technology & Platforms. The Category Winners impress with unique innovations in the areas of sustainability, design, quality, functionality and technology. The Overall Winner was then chosen by the audience.
“Turns out, women are not small men!”
Men’s and women’s feet are fundamentally different, and Ida Sports rejects the “shrink it and pink it” approach of the big brands. The shoes were designed with the unique biomechanics and requirements of female athletes in mind.
Designed specifically for the female foot, the Ida’s Classica 22 Women’s Soccer Cleats FG feature a custom toe box to combat pinching and prevent blisters. They also feature a narrower heel counter to prevent foot slippage. The unique placement of the cleats adapts to the female foot and relieves pressure on the soles of the feet.
Amphico wins special recognition by ALIBABA award!
Alibaba.com awards Amphico at ISPO Brandnew as the most innovative and sustainable start-up and pledges to support its business. Alibaba.com, the professional B2B sourcing platform, had the opportunity to discover their vision and innovations and awarded Amphico for having developed a recyclable alternative to traditional waterproof breathable textiles in the outdoor and sportswear industry. Their fabrics are made from a single raw material and do not require any chemical processes, promoting a more sustainable production and significant reductions in carbon emissions.
“Join the journey in making sportswear truly circular.”
The love of exploring nature is seriously damaging the planet. 300 million square meters of used waterproof and breathable textiles and another 75 million square meters of offcuts end up in landfills or incineration every year. Due to their layered construction of various polymers, almost all of this waste is non-recyclable. Amphitex™ is a sustainable, 100% recyclable alternative to conventional waterproof breathable textiles (WBTs) commonly used in the outdoor industry.
Alibaba.com prize represents the commitment of the brand towards the European start-ups who have the capability and boldness to dare to shape a new world, thanks to an entrepreneurial mindset and a strong drive to deliver products that are good for the overall global community.
Alibaba.com will support Amphico in the global development of its business by giving the company the access on the platform, where it can benefit from the supply chain infrastructure, manufacturing capabilities to reinforce the product competitiveness and digital souring tools to improve efficency.
