Fashion-tech innovator Gryning has unveiled an integrated AI-driven circular production platform designed to connect product development, dyeing, manufacturing, logistics, and post-purchase processes into a single, responsive ecosystem—dramatically reducing the waste and inefficiencies of traditional bulk production.
At the core of this new model is Gryning PRODUCE, the company’s proprietary operating system that digitally connects brands with production facilities and logistics partners across Hungary, Portugal, Lithuania, Sweden, and Spain. By synchronizing every stage of the fashion lifecycle, the platform enables real-time, demand-driven manufacturing, eliminating excess inventory and supporting a more circular supply chain.
Gryning says the new platform replaces outdated, resource-heavy workflows that dominate the fashion industry and often result in overproduction.
The Gryning ecosystem integrates several AI-powered tools built to accelerate product creation while enabling circularity:
- Gryning CREATE — an AI-assisted design environment that helps brands rapidly develop and refine new products and collections.
- Gryning STUDIO — an AI-powered content engine that generates campaign images, product visuals, and video assets in minutes for marketing and editorial purposes.
Together, these tools allow brands to move swiftly from concept to market while avoiding the risks and costs of large upfront production runs.
The platform is open to both brands and independent creators, offering access to Gryning’s on-demand European production network and shared material base. Every product moving through the system is tracked end-to-end via Gryning CIRCULAR, the company’s digital product passport.
By uniting AI-driven design, on-demand manufacturing, digital passports, and intelligent logistics, Gryning aims to redefine European fashion production—delivering speed and flexibility without compromising circularity. Its model offers a scalable pathway for brands seeking to cut waste, reduce inventory, decarbonize production, and transition toward more responsible, real-time fashion systems.
