On November 30, 2025, the ISPO team honors an athlete at the final ISPO Cup in Munich who demonstrates how sporting excellence and social responsibility go hand in hand.
This year, the international sports and outdoor platform ISPO is awarding the ISPO-Cup to German triathlete Laura Philipp. This award recognizes individuals who shape the depth of sport through both outstanding athletic achievements and societal impact. Philipp is one of the most successful triathletes of her generation and uses her reach to put essential topics on the agenda of a global industry.
Three Key Achievements
Laura Philipp is being recognized for her outstanding athletic success, her pioneering work in female performance, and her commitment to mental health in elite sports. The triathlete repeatedly emphasizes that her consistency, professionalism, and high performance are based, among other things, on cycle-oriented training, gender-specific recovery, and mental resilience. This makes her a credible source for responsible performance development and helps shape an innovative understanding of athlete health.
The ISPO-Cup jury paid special attention to Laura Philipp’s story: she discovered triathlons only in her twenties. Early on, she faced the question of how to enable professionalization in the sport. Her idea: combining entrepreneurship and sport to empower athletes, where the industry is valued as a partner rather than treated as mere advertising space. This approach makes her an important voice in discussions on fair conditions, long-term career paths, and modern sports development.
This philosophy unites ISPO and Philipp, because only when all sports stakeholders—brands, athletes, associations, media, start-ups—work together can share success be achieved.
Award Presentation in Front of a Large Audience
The presentation of this year’s ISPO-Cup will take place during the ISPO Executive Night. In front of several hundred decision-makers from the international sports and outdoor industry, Susanne Pertl will present the award to the accomplished athlete. In her speech, she will particularly highlight Philipp’s career path and her commitment to visibility and female empowerment: “You don’t just move people. You transform them on behalf of all of us who have been inspired through your journey”, the laudation by Susanne Pertl concluded with a heartfelt thank you to the successful triathlete.
In this high-profile setting, which plays a decisive role in shaping the global sports industry, Laura Philipp receives the ISPO-Cup. Presenting the award in front of an audience that determines the industry’s primary strategic directions underscores the special significance of her commitment and the values she represents.
With her message, Laura Philipp sends an unmistakable signal to brands, retailers, media professionals, associations, and innovation leaders about the future of sports. In her speech, Philipp thanks everyone for the opportunity to raise awareness of her topics and emphasizes the social responsibility of sports: “What an unexpected honor. I’m truly delighted to receive the ISPO Cup. Thank you very much for this special award. It means a lot to me to be seen for who I am and what I stand for, and to be recognized for exactly that today. My heartfelt thanks to everyone who contributed to this.”
ISPO-Cup: An Award with History and Values
The ISPO-Cup is one of the most traditional honors in the sports industry. Since 1971, it has recognized individuals who shape sports far beyond their own careers. Recent recipients include Mikaela Shiffrin, Eliud Kipchoge, Anna Gasser, and Aksel Lund Svindal. With Laura Philipp, another athlete joins the ranks who embodies the values of modern sports like few others: responsible, inspiring, scientifically grounded, and socially impactful.
