On June 4th and 5th, Blossom Première Vision — the event by GL events’ Fashion division dedicated to pre-collections for luxury and high-end fashion houses — unveiled the first trends for the AW26-27 season, at a time of strategic importance for the luxury industry. Nearly 80 exhibitors gathered at the Carreau du Temple over two days, marking the return of Blossom PV’s spring edition. More than 1,000 professionals attended this rendezvous.
The outstanding quality of both the visitors and the offer confirmed the relevance of this second June edition, as the sector navigates through profound transformations. The most prestigious fashion houses walked the show’s aisles and encountered exceptional creators.
A strategic business driver for luxury
The luxury market is facing uncertainty in a broader context of a slowdown. Amid shifting benchmarks, it must reinvent itself and rethink its development strategies in a period of major transformation for the fashion industry as a whole. In this environment, pre-collections are more than ever a key driver of development for luxury houses.
To support this imperative, a new targeted business meeting service was introduced, allowing exhibitors and visitors to connect prior to the event, organize their meeting agendas, and expand their professional networks.
A fashion forum designed for the industry
Première Vision supports the sector within the textile and material sourcing calendar of major fashion houses. To further strengthen this support and remain closely aligned with their needs and expectations, the event hosted for the first time a Trend Forum — an opportunity to preview AW26-27’s creative developments.
Cosy Drapes, Emblematic Know-How, Embellished Surfaces, and Silvery Sheens were spotlighted in a dedicated fashion area, revealing the first nuances of the upcoming season. This firmly positioned Blossom PV as a true laboratory of inspiration and exploration for prestigious houses.
The full reveal of the season’s color range and trend directions will take place at Première Vision Paris, from September 16 to 18 at Paris Nord Villepinte.
