As the global textile industry gathers in Karachi for IGATEX 2025, The LYCRA Company returns in partnership with iTextiles to spotlight two of its most innovative technologies for the denim sector. IGATEX has become an important exhibition for South Asia’s apparel and textile machinery sector.
For The LYCRA Company, this year’s edition presents a powerful platform to connect with mills, manufacturers, and brands in the region, they will unveil two innovative stretch denim solutions designed to address long-standing consumer and industry challenges: LYCRA® FitSense® technology and LYCRA® Anti-Slip fiber.
The LYCRA Company are delighted to be exhibiting once again at IGATEX 2025 together with iTextiles and to have the opportunity to showcase our latest innovations at such a prestigious event. Pakistan has become one of our most important markets globally, so it is a fabulous occasion to catch up with our partner mills, make new contacts with key players along the value chain and explore the enormous potential of this vibrant market.”
Alistair Williamson. Vice President EMEA & South Asia Apparel. The LYCRA Company.
At Hall 2, Booth C11, attendees will have the opportunity to explore how these technologies are helping reshape denim design and performance – without compromising on comfort, durability, or aesthetics.
The global demand for denim that fits well, washes well and performs across a variety of body shapes continues to grow. LYCRA® FitSense® technology has been developed as a direct response to these concerns. By combining advanced fibre technology with targeted application techniques, this groundbreaking innovation delivers a customizable fit and shaping solution giving the wearer support where they want it, around the tummy area, bums, legs or waist. It is completely invisible to the eye but effective in performance and the result is a refined silhouette with improved comfort and ease of movement, without compromising the look and feel of true denim. This customizable shaping solution brings exciting potential to mills and brands seeking to create differentiated products that meet consumer demand for a better fit without extra bulk or layers. While comfort and fit remain at the forefront of consumer concerns, manufacturers continue to battle with one of the biggest technical challenges for the denim industry: seam slippage.
“Pakistan sits at the heart of the global denim supply chain — not just as a powerhouse of production, but as a hub of innovation and partnership. With state-of-the-art mills, deep technical expertise, and an unmatched spirit of collaboration, the country is reshaping the future of denim and wovens. From fiber to finish, Pakistani denim&woven companies combine technical mastery with a forward-thinking mindset, proving that true progress comes through collaboration, sustainability, and shared vision. From regenerative practices to circular design thinking, Pakistan proves that when tradition meets innovation, progress becomes a shared journey. The LYCRA Company is proud to be part of this exciting innovation journey, with many successful outcomes for more than two decades.”
Ebru Ozaydin. Global Product Category Director Denim. Wovens and RTW.
With the rise of stretch fabrics containing polyester, rayon, or certain fibre blends, this has been known to cause slippage and result in a shorter lifespan, dissatisfied customers and damaged brand reputation. LYCRA® Anti-Slip fiber was engineered to provide a solution to this problem. This patent-pending technology offers a reduction in puckering caused by seam slippage and delivers excellent stretch and recovery.
When used in combination with LYCRA® dualFX® technology, performance is amplified. Mills will not only find it easy to integrate but it broadens the design possibilities, offering the ability to develop quality fabric with soft handle and authentic appearance, maintaining shape and extending the life of the jeans.
Visitors to IGATEX 2025 will have the chance to engage directly with The LYCRA Company’s experts and the team at iTextiles to learn how these innovations can be adapted to their specific needs. Whether you’re looking to improve fit consistency, reduce fabric waste, or boost garment quality, LYCRA® technologies offer a path forward.
