Ralph Lauren Corporation is an American publicly traded fashion company founded in 1967 by American fashion designer Ralph Lauren.
Ralph Lauren Corporation is a global leader in designing, marketing, and distributing high-quality lifestyle products, including apparel, accessories, home furnishings, and other licensed product categories.
Ralph Lauren has announced the debut of the RLX CLARUS® Polo Shirt exclusively at the 2022 Australian Open Tennis Tournament, showcasing the Company’s latest work in groundbreaking product innovation and sustainability. Made with the world’s first high-performance cotton fabric, the RLX CLARUS® Polo Shirt utilizes a first-to-market patented platform to transform virgin and recycled cotton in ways that were never before possible.
The technology creates enhanced cotton fibers with high-performance attributes, like quick-drying and moisture management, while still retaining the comfort and breathability of the cotton.
The resulting material performs similarly to plastic-based synthetic fabrics like polyester and nylon, which use petroleum-based fossil fuels to achieve performance benefits.
During the 2022 Australian Open Tournament, Ralph Lauren will host an exhibition tennis clinic with a tennis legend, Sam Groth, and Josh Cavallo, professional Australian football player, and avid tennis fan.
Groth and Cavallo will wear the new RLX CLARUS® Polo Shirt during the clinic, demonstrating its superior performance qualities during the height of the Australian summer heat.
The product has been developed in collaboration with Natural fiber welding. Natural Fiber Welding (NFW) is a material science company giving industries categorically new material platforms to create responsibly.
NFW invents and manufactures shockingly sustainable products from plants.
Beginning with inherently circular, natural ingredients, NFW is making a material-rich, plastic-free future possible. CLARUS technology, by NFW, imbues 100% natural yarns with previously-unachievable performance. Quick-drying, moisture-wicking, warp-knit compatible: CLARUS™ makes it possible naturally.
The CLARUS™ platform works with recycled and virgin fibers, closing critical gaps in the circular economy. CLARUS™ runs on closed-loop green chemistry, enabling new efficiencies while delivering unequaled performance. It is a waste-not-want-not kind of breakthrough.
