Across a global textile sector that has historically been cautious about adopting new technologies, a transformation is underway. Over the past 18 months, BW Converting, under its Baldwin Technology brand, has achieved unprecedented momentum in Pakistan’s textile industry with its Baldwin TexCoat™ G4 precision spray finishing system. Behind this rapid adoption is a unique formula for success: a proven high-efficiency technology, a region ready for innovation, and a strategic partnership with Pakistan’s Al Ameen Trading Corporation.
“This is the fastest market adoption I’ve seen in my 35-year textile career,” said Rick Stanford, Vice President of Global Business Development, Textiles at BW Converting. “The TexCoat System is helping our customers unlock significant efficiency gains without adding footprint or capital-intensive new lines. And much of this success is thanks to our outstanding partner, Al Ameen.”
Since entering the Pakistani market just two years ago, BW Converting has installed more than 26 TexCoat G4 systems. Driving this momentum is a unique combination of operational challenges and the right solution at the right time.“These are factories of all sizes, some have over 18 finishing lines, and they are under constant pressure to reduce energy use and maximize output,” Stanford explained.
“TexCoat G4 allows them to do both. With less than half the water pickup of traditional pad-based systems, our customers are able to significantly reduce drying time and energy costs while doubling their throughput.
”Stanford explains that TexCoat G4 enables manufacturers to significantly boost output using their existing finishing lines. Rather than investing in additional equipment or expanding their footprint, mills are optimizing current assets to achieve substantial performance gains. “One of our customers was able to increase output from 500,000 kilos to over a million kilos per month on an existing line just by implementing TexCoat,” he said. “That level of productivity uplift speaks for itself.”
The Local Advantage
At the center of this success story is the country-wide presence of Al Ameen Trading Corporation, a family-run agency with deep roots in Pakistan’s textile industry. While BW Converting’s global footprint gives it reach and innovation, Al Ameen delivers what might matter even more in this market: trust, access, and local service.
“Al Ameen has been operating for over 75 years and is one of the best agencies I’ve worked with in my career,” Stanford said. “Their work ethic, service-first mindset, and deep relationships with local mills have been critical to our success.”
What makes the relationship even more effective is that Al Ameen handles not only sales and support but also machine installations and startups, an approach that reflects BW Converting’s broader strategy for high-growth regions. “This business model is key to our expansion across Asia and other emerging markets,” Stanford noted. “In places like Pakistan, India, and Vietnam, we’re aligning with agencies that can both sell and service our equipment locally.”
While sustainability is a core focus for BW Converting, Stanford acknowledges that economic impact is often the primary decision driver for mills in emerging markets. “Our customers care about environmental responsibility,” he said, “but what ultimately drives adoption is the ability to lower energy consumption, increase production speed, and enable mills to adopt a fundamentally new operational approach. With TexCoat, sustainability and performance go hand in hand.”
TexCoat G4 offers clear operational advantages, including reduced water usage, minimal chemical waste, and lower energy consumption. While these benefits align with many brands’ environmental objectives, it’s the measurable production gains, faster throughput, reduced utility costs, and improved line efficiency that are driving adoption in high-output markets. In this case, performance and resource savings are mutually reinforcing.
Building on Momentum
BW Converting has no plans to slow down. With a strong foundation in Pakistan, the company is now targeting expansion in neighboring India, followed by Vietnam and Indonesia, where energy costs, real estate pressures, and labor efficiency are shaping new investment priorities for manufacturers.
“We’re taking the same winning formula, high-value tech and strong local partners, and applying it to new markets,” Stanford said. “There is already interest building across the region.” Meanwhile, Al Ameen’s success with TexCoat G4 continues to serve as a benchmark. The agency’s ability to build trust with local mills, offer boots-on-the-ground service, and align with BW Converting’s global strategy has made it a standout case study in effective regional partnership.
“We don’t have a large marketing department. What we do have is a deep understanding of our customers,” said KM Khalid, Director at Al Ameen Trading Corporation. “Having a good techno-commercial team and good service support are all prerequisites to success. However, perhaps what matters most is the attitude of having a deep understanding of the customer, and a commitment to doing the work the right way.”
BW Converting’s next major milestone will come this October at ITMA Asia in Singapore, where the company plans to formally unveil TexChroma, a new spray dyeing system positioned to disrupt the fabric coloring space much like TexCoat has done for finishing. “We’re planning a significant introduction for TexChroma at ITMA Asia in Singapore,” Stanford noted. “The early interest we’ve seen has been very encouraging, and we expect strong engagement at the show.” If the success of TexCoat G4 in Pakistan is any indication, BW Converting’s strategy of pairing precision spray technology with regional partnerships is not only working, it’s redefining what’s possible in textile manufacturing.
Pakistan is marked by a strong spirit of entrepreneurship, swift decision-making, and a culture of fulfilling commitments – even with just a handshake. Despite operating in a highly competitive textile market marked by ongoing challenges, the industry continues to demonstrate resilience and adaptability. Stanford concludes, “BW Converting is sincerely grateful to our customers for their trust and for embracing our technology so quickly. Their confidence has paved the way for even more exciting innovations in the future.”
Baldwin TexCoat™ G4Precision spray coating system for textiles
Rick Stanford, Vice President Global Business Development, Textiles, BW Converting, discusses the high-efficiency textile coating via precision spray, ensuring uniform.
Under the banner of the industry-leading Baldwin Technology brand, BW Converting manufactures industrial enhancement technology and consumables for the printing, packaging, textile, film extrusion, EV battery, and corrugated industries. BW Converting offers inline spraying technology that delivers precise fluid and dry powder for a range of applications, including newsprint spray dampening, web remoistening, film extrusion spraying and powdering, and textile finish coating. The systems are designed for efficiency and accuracy, ensuring reduced material waste and faster production times.
The Baldwin TexCoat™ G4 is a high-performance textile coating system designed to deliver precise and uniform coating on various fabric types. This system is engineered to improve the overall quality of textiles by providing consistent coating layers, whether for protective finishes, functional coatings or decorative applications. TexCoatG4 is ideal for industries such as fashion, home textiles, and technical fabrics that require precision in coating applications. Team TEXtalks has a chance to meet and discuss with Rick Stanford, Vice President Global Business Development, Textiles, BW Converting, about the latest technology at IGATEX Pakistan.
TEXtalks: Which innovative and sustainable technologies did BW Converting highlight at IGATEX?
Rick Stanford: At IGATEX, we showcased our Baldwin TexCoatG4 precision spray finishing machine, positioned as a sustainable, high-efficiency alternative to traditional pad applications. Additionally, we presented TexForce, a versatile remoistening system designed for various weaving and knitting processes. TEXtalks: How do BW Converting’s precision spray application systems set new standards for eco-efficiency and safety? Rick Stanford: Traditional textile finishing hasn’t evolved much in over a century. Typically, fabrics are fully saturated in a chemical bath, then squeezed and dried using a stenter frame, a method that consumes excessive water and energy.
With TexCoat, we’ve revolutionized the process. Instead of soaking the fabric, we spray only the exact amount of chemicals needed, drastically reducing water pickup. Less water means less energy required for evaporation, enabling faster production speeds and significantly improved efficiency. It’s a true paradigm shift in textile finishing.
TEXtalks: What role does the valve spray system play in textile processing?
Rick Stanford: The core of this innovation lies in minimizing water use. When you reduce the moisture content on the fabric, you also reduce the energy needed to evaporate it. This directly translates to lower energy consumption, faster production speeds, reduced costs, and a far smaller carbon footprint. It’s a win-win for both manufacturers and environmentally conscious brands.
TEXtalks: How can BW Converting’s precision spray systems help manufacturers cut water, chemicals, and energy use by up to 50%?
Rick Stanford: In traditional pad-based systems, the chemical add-on rate is often 65–70%. With the Baldwin TexCoat, we reduce that to just 25%. As a result, the fabric is significantly drier entering the stenter, allowing it to move through the machine much faster. For example, one customer doubled their production speed from 60 to 120 meters per minute simply by switching to TexCoat. This means one stenter can now do the job of two, delivering massive cost savings and efficiency gains.
TEXtalks: How much time is typically required for changeover and cleaning with your spray systems?
Rick Stanford: One of the major benefits of the Baldwin TexCoat G4 is that it’s a non-contact system, the fabric never touches the machine. In traditional padding systems, you need to empty a 100 to 150 liter chemical bath during a changeover. TexCoat only uses a compact 3-liter tank, which makes the process much quicker and cleaner. Switching from one formulation (like a softener) to another (such as a water repellent or anti-microbial) takes just 6 minutes, compared to 20 to 25 minutes in traditional systems. This results in less downtime and greater flexibility.
TEXtalks: Where in Pakistan have BW Converting’s systems been successfully implemented?
Rick Stanford: We’re seeing tremendous uptake in Pakistan, with a strong return on investment reported across the board. While our systems are used in a variety of segments, from technical textiles and military fabrics to consumer garments, our biggest success in Pakistan right now is in the bedsheet industry. Baldwin TexCoat G4 has been widely adopted for applying softeners and resins on bed sheeting fabrics, and many customers now operate multiple units, thanks to the system’s proven efficiency and cost-saving benefits.
TEXtalks: What is your perspective on the current U.S. Trade Tariff scenario for 2025?
Rick Stanford: I remain confident that the situation will resolve positively. During my recent visit to SaigonTex in Vietnam, just as the tariffs were being discussed, I saw optimism among factories. Many viewed the changes as potential opportunities, particularly with supply chain shifts benefiting countries like Pakistan. I’m optimistic that the tariff situation will settle, creating more balanced opportunities for global textile markets.
TEXtalks: How has the response been from visitors at IGATEX?
Rick Stanford: This marks our fourth consecutive year exhibiting at IGATEX alongside our trusted partner, Al Ameen. They’ve been instrumental in expanding our presence in Pakistan, maintaining strong relationships with local manufacturers. Each year, we see growing interest in our technologies. At this year’s event, many of our existing customers visited just to share their satisfaction with the Baldwin TexCoat G4, while new visitors came curious about the buzz around our sustainable solutions. There’s a clear shift happening, customers are actively looking to reduce water, chemical use, and carbon footprint, and we’re proud that TexCoat G4 is helping lead that transformation.
