Global denim icon Wrangler® has partnered with Roark to release the Wrangler x Roark ‘Out of Range’ collection, a collaboration that captures the courageous and adventurous spirit of the West. The Wrangler x Roark ‘Out of Range’ collection offers adventure-ready, premium men’s apparel that blends the ruggedness of western wear with the durability and legacy of Wrangler construction. The Wrangler x Roark Out of Range Collection is priced from $65 to $395 with a size range of S-XXL & 28-38.
The collaboration comes on the heels of Roark’s most recent campaign, The Great Escape, where the brand team spent two weeks exploring The Continental Divide as the first domestic adventure in its portfolio of international exploration. To put the ‘Out of Range’ Collection to the test, Roark brought its multi-faceted crew of surfers, adventurers, and ranchers to the dusty backwoods of New Mexico along the historic Continental Divide Trail. The limited-edition drop spans from high-quality denim to waxed canvas, organic cotton and wool blended flannels, sustainable components that exemplify the shared passion of the outdoors, and the epic adventures that weave both brands together.
Holly Wheeler, vice president of global brand marketing at Wrangler, said, “With 75 years as an American cultural icon grounded in the heritage of the West, our products are tough enough for a life well-lived and defined by moments of bravery and adventure. A fundamental part of the western lifestyle is time spent outdoors. We are thrilled to collaborate with Roark during the holiday season to provide a high-quality product for people who enjoy embracing the outdoors.
