Page 12 - May-June-2017

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Gap & Athleta set goals to

boost usage of

sustainable fiber

Bold steps are announced to be made in the next for Good platform for more sustainable fashion,
five years to boost the concept of sustainability on which also includes saving water and reducing
the apparel based fiber. Gap commits to get 100% energy consumption, as well as educating and
of cotton from more sustainable sources than ever empowering women through Gap Inc.’s signature
while on the other hand Atheleta commits to have life skills and education program, P.A.C.E.
about 80% of the materials to be made of sustain-
able fiber. The commitments were made on Earth At the same time, Athleta’s sustainable fiber goal is
day. The core aim of this commitment was to boost one of four goals the brand shared. According to
production while keeping the planet safer and Nancy Green, president and CEO of Athleta “For
healthier for the coming generations. Athleta and our community, the Earth is our
playground, and we believe it’s vitally important to
These commitments are the latest advancements in protect it for the next generation.” Further added
Gap Inc.’s journey to integrate more sustainable was that “With the use of more recycled and
product innovation and fabric technology across its sustainable fibers, we’re working to lessen our
portfolio. Gap’s Chief Product Officer Wendi impact on the environment and preserve the Earth’s
Goldman said that “We believe in actively protect- precious natural resources. Using our business for
ing the planet we all share.” He further added to his good is central to the mission of Athleta.”
discussion that “With our new sustainable cotton
goal, we have the opportunity to make a big impact Athleta is already working on the sustainability and
on the global cotton community, and bring to light conversion of materials to recycles organic and
what’s so incredibly important to the future of synthetic cotton. The brand will meet its new 2020
garment manufacturing, what matters to us as a goal through a focus on partnering with fiber and
brand, and what matters to our customers.” manufacturing suppliers on innovative solutions.
This expanded sustainability commitment of
Partnering with Better Cotton Initiatives was another Athleta’s expanded also includes setting goals to
decision made by Gap to achieve its new cotton use more efficient fabric dyeing and finishing
goal. At the same time, Gap’s new commitment will techniques to save water; to help empower the
include the use of other sustainable cotton such as women who make its clothes; and also reduce
organic, recycled and American-grown. Basically waste at the brand’s stores and HQ operations.
this cotton goal of Gap is part of the brand’s Gap