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Wednesday, January 21, 2026

MagnaColours® has launched a brand-new PFC-free durable water repellent treatment

Meet the ITOGUARD AQUASHIELD+, MagnaColours new PFC-free durable water repellent treatment. Responding to the continued drive to eliminate PFCs or perfluorinated chemicals (commonly found in water-repellent treatments) from the garment and textile supply chain, the latest innovation in the MagnaColours ITO range has been specially developed to provide an enhanced mix of high performance and environmental sensitivity.

AQUASHIELD+ offers superior water-repellency performance over conventional paraffin wax or acrylate-based products and can be applied to cellulosic, synthetic, and blended fabric compositions. The product offers high levels of water-repellency performance when applied to textiles – even at low concentrations, allowing for reduced manufacturing associated costs. Unlike existing PFC-free water-repellent treatments, a key feature of AQUASHIELD+ is its durability to dry cleaning treatment, significantly widening fabric end-use opportunities for manufacturers and retailers alike.

AQUASHIELD+ has been put through its paces in the MagnaLab to ensure if fulfils the technical requirements of leading garment retailers around the globe. What’s more, the product is also certified as an approved input for the Global Organic Textile Standard (GOTS), meeting world leading standards for textile processing across a variety of ecological criteria. GOTS approval also ensures AQUASHIELD+ qualifies for ZDHC (Zero Discharge of Hazardous Chemicals) Level 1 certification, joining a vast range of Magna products available to textile processors throughout the industry.

MagnaColours® was founded in 1978 by Jim Abbey and has been at the forefront of cutting-edge innovation for 40 years. For over 40 years, the company has pushed the boundaries of water-based printing inks to create innovative alternatives to plastisol. With MagnaPrint Eco-friendly water-based inks, you do not compromise on print quality. In fact, MagnaColours® surpasses plastisol in terms of stretch and hand feel.

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