As sustainability becomes a non-negotiable expectation for global brands, the introduction of Digital Product Passports (DPPs) is set to reshape the fashion industry.
DPPs are a key component of the European Union’s Ecodesign for Sustainable Products Regulation (ESPR), which mandates transparency and traceability in product lifecycles. Starting in mid-2027, textile products sold in the EU will be required to have DPPs, providing vital data on environmental impact, sourcing, and end-of-life options like repair or recycling.
While non-EU brands are not yet required to adopt DPPs, experts argue that doing so voluntarily will position companies as sustainability leaders in an increasingly eco-conscious market.
Chris Jones, founder of JBSO Group, highlights that DPPs offer brands significant strategic advantages, including enhanced consumer trust, increased brand loyalty, and the ability to meet the rising global demand for product transparency.
Beyond regulatory compliance, DPPs open new business opportunities, such as facilitating resale and repair markets, supporting subscription models, and improving operational efficiencies through better inventory management and supply chain optimization.
However, the implementation of DPPs presents challenges, particularly for brands with complex global supply chains. Accurate data collection, system integration, and ensuring data validation across suppliers are crucial hurdles that must be addressed.
As the fashion industry continues to prioritize sustainability, adopting DPPs will not only ensure compliance but also empower brands to drive long-term growth, foster customer loyalty, and lead the charge in the circular economy. Early adoption could be the key to remaining competitive in the global marketplace.
