Aditya Birla Group has won the Golden Peacock Global Award for Sustainability 2020 for its Textile and Apparel sector efforts. The group has shown remarkable global leadership, achievements, and continuous improvements in sustainability in the global textile industry. The award applications were assessed at three levels by independent assessors and finally by a grand jury.
Birla Cellulose leads the industry in sustainable sourcing practices. It is ranked globally #1 by Canopy’s Hot Button Report 2020 for sustainable forestry practices and development of next-generation solutions for alternative feedstock. Birla Cellulose has been able to neutralise its entire Scope 1 and Scope 2 GHG emissions by carbon sequestration due to the growth of its directly managed forests. It has taken leadership in climate change initiatives in the MMCF industry. Birla Cellulose also leads to the lowest water consumption in viscose fibre production. Its Nagda site is gearing up to be the first MMCF site globally to achieve zero liquid discharge (ZLD) site later this year in 2021.
Birla Cellulose’s new generation innovative products like Livaeco by Birla Cellulose, LIVA Reviva, Birla Excel (lyocell), and Birla Spunshades are designed with superior sustainable credentials. Its blockchain-based traceability tool “GreenTrack” is the most used tool to establish traceability of garments from forest to fashion.
Dilip Gaur, managing director, Grasim Industries and business director, Birla Cellulose, Aditya Birla Group, said, “The Golden Peacock Global Award for sustainability is a testament to our vision of leadership in building sustainable businesses capable of consistently delivering best-in-class environmental performance, underpinned by responsible stewardship philosophy. Sustainability is at the core of our business strategy. Birla Cellulose is among global leaders in manmade cellulosic fibre (MMCF) industry and has the vision to be the global leader in sustainable business practices. Our sites apply closed-loop processes and environmentally efficient technologies that recycle and conserve natural resources. Birla Cellulose is applying the most stringent EU BAT environmental norms at all its fibre sites, going beyond regulatory norms in the countries that we operate.”
