Launched at Afterpay Australian Fashion Week at the Sydney Opera House, BEARE PARK has become a luxury label made brand. BEARE PARK presents a luxurious approach to dressing with powerful simplicity. Garments are meticulously crafted from the highest quality fabrics sourced from the finest mills in Italy and Japan. The brand champions inclusivity with an aesthetic that transcends age and gender.
For Gabriella Pereira, the founder of Sydney label Beare Park, debuting at Afterpay Australian Fashion Week as an unknown label was both “exciting and daunting”, but fortunately for her, the risk paid off. Beare Park’s locally-made collection of tightly edited blazers, tailored pants, silk shirts, and sleek, flowy dresses in neutral shades was an instant hit. Its take on wearable considered luxury harks back to the heyday of classic labels like Max Mara and sartorial icons like Carolyn Bessette Kennedy.
In the article published by Fashion Journal, Gabriella Pereira shared her story about her non-traditional pathway into the fashion industry, the importance of local production, and why she chooses to create wearable, everyday luxury. She said, “We all have these incredibly nostalgic memories when it comes to fashion, and I like to call it the ‘art of getting dressed’ as this joy is something I think we should all feel every day, and with every outfit. When I was working in the corporate sector, I found it hard to find this joy in what was on offer – pieces that kept me excited throughout the day and that I could wear from the office to dinner. I think Beare Park has always been percolating in the back of my mind, but when the pandemic hit and the world paused to reevaluate our values, it became clear that it was time to act. Starting a label in the middle of the unknown was a terrifying prospect, but I also trusted the timing and the desires driving me in each moment.”
