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Saturday, May 4, 2024

Brooks Brothers and Turko Textile launches a new luxurious home collection line

Brooks Brothers, America’s longest-established brand, announces its new Home Collection with Turko Textile. The elevated collection offers a luxurious assortment of pillows, comforters, bath towels, bathrobes, etc. Its inspiration is derived from Brooks Brothers’ rich American heritage and unique brand DNA. Signature branding will be paired alongside the iconic sheep and ribbon emblem to the classic Brooks Brothers script logo alongside the brand’s iconic contrasting colors, raised textures, herringbone borders, and other Brooks Brothers’ unique design elements, all constructed from the finest Turkish cotton.

Ginny Hilfiger, Creative Director of Brooks Brothers Home, said, “Before launching the Brooks Brothers Home Collection, our design team researched the brand’s rich history and DNA, which started with men’s furnishings, hats, and shoes. They expanded into clothing in the early 1900s with the sheep logo, classic fabrics from Oxford cloth, Gingham checks, madras plaids, tie stripes, and cotton. Now, we are excited to take elements from Brooks Brothers’ unique heritage and create this category for both brand loyalists and new audiences to enjoy.”

The Brooks Brothers Home Collection will be available to consumers in Spring 2022. Key retailers offering the home collection will include Saks Fifth Avenue, Macy’s, Gilt-Ruelala, Hudson Bay, and Touch of Modern.Founded in 2014, Turko Textile started small but with a big idea: to provide elegant yet functional, top-quality home textiles made in Turkey to the high-demand market in the USA.

Brooks Brothers, founded in Manhattan, New York City, in 1818, is the oldest apparel brand in continuous operation in America. Originally a family business, Brooks Brothers produces clothing for men, women, children, and home furnishings.

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