Coloreel and D-house have partnered to demonstrate instant thread coloring technology through the D-house design and technology center for fashion brands in Milan, Italy. D-house and Coloreel will also co-exhibit at selected industry trade fairs, starting with Lineapelle in Milan from September 22nd to 24th. Coloreel’s instant thread coloring technology has also just been awarded the Encouragement for Action Fashion Innovation Award by the Stockholm Fashion District.
Torbjorn Back, CEO Coloreel, said, “The D-house partnership is a great opportunity for Coloreel to demonstrate our technology and for the fashion world to learn how to enhance consumer experience and perception of their brands through a new level of modern, creative and sustainable embroideries. The location of D-house in the centre of Italy and its expertise in running design projects will provide a perfect hub for different customers to experience the Coloreel technology hands-on.”
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential. Coloreel technology preserves both the craftsmanship of embroidery and takes embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures, and other stunning effects. Using only a single thread and needle significantly improves quality and efficiency, enabling immediate start-up and faster delivery.
Coloreel is also part of reducing waste and moving the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. Moreover, using a single reel of thread and needle also means minimizing thread waste and microfiber pollution. The technology features include:
• One thread – unlimited colors
• Works with all modern embroidery machines and brands
• Coloreel Studio – free colorization software
• Intuitive touchscreen user interface
• Connected device enables remote support and software updates
• High quality consumables; ink, thread, lubrication, washing liquid
