Denim has become one of the most popular apparels globally; therefore, the huge demand and consumption of denim require brands to go for sustainable options. Browzwear, a pioneer of 3D digital solutions for the fashion industry, announced a partnership with Crystal Denim that will bring digital twins of the company’s specialty denim fabrics to users of the VStitcher 3D design platform. The integration will give designers and manufacturers of denim garments greater ability to visualize designs in realistic 3D, which allows for more creative exploration in less time. Furthermore, true-to-life digital garments facilitate collaboration through product development while their accuracy supports faster, more confident decision-making.
The partnership, which will enable other businesses to realize 3D’s benefits toward efficiency and sustainability, is part of CIGL’s commitment to working with stakeholders throughout the industry to drive a greener fashion future. The company, which is a signatory of the UN Fashion Industry Charter for Climate Action (UNFICCA) as well as a member and partner of coalitions including the Sustainable Apparel Coalition (SAC) and Global Fashion Agenda (GFA), continues to broaden its collaborations to accelerate decarbonization throughout the industry.
Hanan Lifshitz, VP of Product at Browzwear, said “Crystal Denim and Browzwear share the commitment to transforming the fashion industry and leveraging technology to help businesses do better economically while doing so environmentally as well. In an industry as challenging as fashion, Crystal Denim’s willingness to share tools and technologies with others has conveyed a competitive edge and a testament to its ambitious goals. We look forward to working closely with the company to catalyze the changes the world needs.”
