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Eastman Naia participates in the sustainability debate in one of its key markets: Türkiye

Sustainable Talks Istanbul is oriented to provide solutions to the ecological challenges faced by the textile value chain, NaiaTM Renew stands out as a practical example of responsible sourcing of raw materials, traceability, energy and water efficiency to minimum resource use. KINGSPORT, Tenn., November 28, 2023 — Turkey is one of the key markets for the global textile industry, and Eastman NaiaTM partners with many of the most important mills in this area: Abalıoğlu, AKSA, Almodo Textile, Aslı Tekstil, Barutçu Tekstil, BTD Tekstil, Beztaş Tekstil, Can Tekstil, Ekoten Tekstil, Elyaf Tekstil, Finteks, Gamateks, GRUP Tekstil, Güldoğan, Gülipek Tekstil, Gülle Tekstil, İpeker Textile, Karacasu Tekstil, Karsu Tekstil, Kipaş Textiles, Migiboy, Nilba Tekstil, Pakipek Tekstil, Pameks Giyim, Pisa Tekstil, Sunteks, Sönmez Tekstil, Uğur Konfeksiyon, Uslucan Tekstil, Pastel by Yılmazipek.

That is why the U.S. company is proud to be a sponsor and participant in Sustainable Talks Istanbul: Ana Costa, Head of Sales and Global Business Development Eastman NaiaTM, contributes to the discussion on Next Gen Fibers, presenting NaiaTM Renew fiber and the patented molecular recycling technology behind it. Produced from 60% sustainably sourced wood pulp and 40% certified waste materials, NaiaTM Renew is available at scale as both a filament yarn and staple fiber and can be blended with other sustainable fibers to create nearly endless luxurious fabric possibilities that are comfortable and rich in color. The carbon footprint of NaiaTM Renew fiber is measurably reduced over its life cycle*.

As NaiaTM’s Turkish partners know very well, NaiaTM Renew staple fiber permits to create eco- conscious blends that are supremely soft, quick-drying and consistently reduce pilling which are ideal for T-shirts, casual wear, sweaters, comfy pants and home textiles. NaiaTM provides its partners with full transparency and responsibility from tree to fiber, being FSC and PEFC certified, supporting the reforestation projects with SOS Mata Atlantica in Brazil and having recently been awarded once again the Canopy Dark Green Shirt as per Canopy Hot Button 2023 with 30 buttons.

To obtain the remaining 40% of NaiaTM Renew fiber, Eastman transforms waste materials that are difficult to recycle – which would otherwise not have an end-of-life option and would end up in landfill or incinerators – into biodegradable material through its patented carbon renewal technology. This is one of Eastman’s molecular recycling technologies that breaks materials down into basic molecular building blocks, assuring end materials are indistinguishable from those made from traditional sources in quality, performance, or appearance. As networking and collaboration are key to making recycling options economically efficient successful, the company is among the founding members of the Alliance of Chemical Textile Recycling (ACTR). The working group has been launched by Accelerating Circularity, the nonprofit focused on textile-to-textile recycling at a commercial scale, to move chemical recycling technology forward, share common definitions, and address policies in a collaborative way to maximize the elimination of textile waste to landfills and incineration.

Turkey has a huge potential to fully embrace the sustainability strategy and be actively part of a circular fashion industry, and Eastman will support its partners in this key region. *NaiaTM Renew recycled content is achieved by allocation of recycled waste material using an ISCC-certified mass balance process.

As compared to conventional NaiaTM products. LCA third-party reviewed by Quantis. The current REC holdings for NaiaTM Renew are wind.

About Eastman
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2022 revenue of approximately $10.6 billion and is headquartered in Kingsport, Tennessee, USA.

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