Marci Zaroff will launch her new apparel collection on the 29th of January at 5 p.m. EST. Marci Zaroff is an internationally renowned eco-lifestyle expert who coined the term “eco-fashion” in 1995. The new collection is the first size-inclusive, completely sustainable (GOTS-certified) fashion brand, Seed to Style, sold exclusively on QVC.
Marci Zaroof, CEO of ECOfashion Corp., said, “I’ve spent 25 years breaking the stigma that you have to give up style or pay a lot more for sustainable fashion. We lead with modern design. It’s the most stylish, affordable, and authentic brand anywhere—all certified organic—from seed to style. We’re telling a very authentic, transparent story,” says Zaroff, author of “ECOrenaissance: A Lifestyle Guide for Co-creating a Stylish, Sexy, and Sustainable World. We’re building the product from the seed to the shelf. I spend a lot of time with farmers. And the beauty of this is farmers see the seed as life, so we’re bringing that energy of supporting human and environmental wellness all the way up the supply chain to the finished product. The QVC customer hears about sustainability and organic from their children. They’re aware that the other demographic is the moms and grandmothers who want to leave the world in a better place for their children. It’s designed to be very versatile, timeless, easy-care, easy wear, comfortable and on-trend.”
Rachel Ungaro, general merchandise manager and vice president of apparel for QVC, said, “QVC’s long-standing commitment to doing business the right way includes protecting the environment and championing a more sustainable way to retail. The following on QVC is much more women-oriented. This is just the beginning. We’re hoping for a longterm partnership with QVC. As an eco-lifestyle expert, it’s not just home and fashion; there are other products beyond that that are part of this whole lifestyle movement.”
The name “Seed to Style” literally speaks to the origin of how the fibers, fabrics, and products are made, using GMO-free seeds to grow organic cotton. The products are all Global Organic Textile Standard (GOTS)-certified—considered the gold standard in the world of organic textiles and sustainable fashion. The entire line is made in India.
