Italian denim manufacturer Elleti has partnered with Wiser Wash for the treatment of denim that has the market’s lowest environmental impact. Wiser Wash is an innovative patented process promoting sustainability in denim washing.
The Elleti denim company advocates an approach that combines tradition, creativity, and innovation; for over 30 years, Elleti Group has defined standards of absolute excellence for the denim industry. The group has a production capacity of 5 million garments per year coupled with top precision, the legacy of the Made in Italy sartorial craftsmanship.
With Wiser Wash’s technology introduction, Elleti has significantly reduced the number of traditional garment treatment resources. This patented washing method eliminates pumice stone and all harmful chemicals while drastically reducing water consumption throughout the process. The efficiency of the process lowers chemical and mechanical stress on fibers compared to traditional treatment, guaranteeing greater garment robustness and longevity, according to a press release by Elleti.
Luigi Lovato, founder and CEO of Elleti, said, “Nothing is more important to us than satisfying our clients’ needs. We put all our expertise and experience at the service of their creative ideas. The partnership with Wiser Wash is definitely another reason to be proud, and it will set our bar even higher in guaranteeing quality, authenticity and an ever-increasing respect for the environment and our employees.”
