It is interesting to note that Cotton Corporation of India (CCI) has launched ‘HIRA,’ a brand name for the cotton in market with specific quality parameters.
According to corporation press release, cotton sold under CCI-HIRA (High in Reliable Attributes) brand would have minimum trash (less than 1.7 %), low moisture, better grade, etc. The need for a brand was felt to assure the customers of good and reliable quality of Indian cotton. It will also help Indian cotton gain international recognition.
