Gym+Coffee, an Irish athleisure brand, is set to launch a limited-edition sustainable collection in collaboration with the Valerius Hub. Valerius Hub, located in Portugal, is a community-building to create a responsible fashion, driving this industry towards a sustainable future.
The Kinetic Capsule comprises three hero items, a men’s and women’s hoodie and a women’s half-zip, designed to combine sustainability with performance. The new capsule collection fuses innovation in design with eco-friendly fabric composition, produced using the Better Cotton Initiative (BCI), the most extensive cotton sustainability program in the world, which ensures that the fiber is grown in a way that protects and restores the environment while also improving farmers’ livelihoods.
The Better Cotton was then combined with recycled polyamide, which is certified to the Global Recycling Standards. Gym+Coffee aims to have a minimum of 30 percent of its entire range either sustainably made or made from recycled materials by the end of 2021.
Diarmuid McSweeney, the founder of Gym+Coffee, said, “We are thrilled to have worked with the industry innovators Valérius to bring these designs to life and look forward to working more closely with them in the future. From recycled wood fittings in stores to our partnership with One Tree Planted to fully compostable packaging, we are committed to contributing positively to the planet in all business areas. Our short-term goal for the end of 2021 is to have a minimum of 30 percent of our entire range be sustainably made or made from recycled materials.”
