Page 58 - April-May-2018

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Aleph and Saga Digital join hands
to enter the booming Pakistani
digital print market
Times are changing and so are the market trends
and perceptions about working with different
businesses. Being one of the most versatile and
appreciated markets of the world, the textile sector of
Pakistan is becoming a major attraction for
companies around the globe.
The MOU between Saga Digital DMCC and Aleph
was signed in September 2017, whereby Saga Digital
will distribute and service the LaForte Digital Injkjet
April/May 2018
Printers for Textile in Pakistan, Middle East and Africa.
Mr. Massoud Saad and Mr. Mehdi Berrada Baby
(Saga’s founders and directors) have pledged their
utmost support to make this collaboration another
success as it has been for the other divisions of Saga
Digital.
Saga Digital DMCC is a relatively young company
that started its operations back in 2012 in Dubai,
U.A.E, and has since built an amazing reputation in
the industrial inkjet printing and finishing market. True to its
name, SAGA was built on the innate skills and vast
experiences of its partners in the Inkjet industry. The history
of the company is dated back to 1987 when they started
signage supplies and equipment sourcing. Later in 1992
their attention shifted towards the digital printing business,
mainly focusing on the billboard industry where hundreds of
printers were sold and installed under their belt in the
regions of Middle East and Africa. In its quest to widen the
spectrum of printers to work with and to experience new
markets and industries, Saga entered the Inkjet for textile
market, including Direct to Garment (DTG), Direct to Fabric
and Paper with reactive and dye sublimation inks.
On the other hand, Aleph was established in 1999 in Como
in the heart of Italy’s textiles district and today considered as
the Digital Valley of Textiles. Aleph boasts a solid know-how
in the construction of printers for the textile digital inkjet
printing and the development of supporting software. From
large format textile digital inkjet printers to drying systems,
from proprietary software to consumables, Aleph develops
and produces technologically advanced products for all
printing processes and offers reliable post-sales technical
support. One of the major achievements of Aleph in 2015
was the launch of LaForte printers at ITMA 2015 in Milan
that laid foundation to the development of new markets
internationally including Korea, Turkey, Greece, India and
UK. The Aleph and the WISE sgr fund joined forces for the
development of digital printing. LaForte printers received the
Future Textile Award for the Best Product category -
Industrial Textiles 2017. While at the same time numerous
installations were made and still in progress in Italy, Europe
and other parts of the world. Previously, in the year 2017,
Aleph launched the STUDIO version (medium productions)
of LaForte Fabric and Sublimation printers, developed for
emerging markets, that was as usual, a great success. Mr.
Andrea Negretti, the International Sales Manager for Aleph,
is all excited to visit the Pakistan textile mills in Karachi,
Lahore and Faislabad in May 2018.
With the start of year 2018, Mr. Imran Zafar, a seasoned
professional and a specialist in Industrial Inkjet Printing,
joined hands with Saga Digital as their Managing Director
for Pakistan. Mr. Zafar volunteered to relocate to Pakistan
after seeing the scope of Aleph in the booming textile sector
of Pakistan. According to Mr. Zafar, “We are a little late in
entering the Pakistan market, but we are glad that we have
brought the best from the Italian digital printers for textile
that I believe my fellow Pakistanis deserve. I am sure Aleph
will change the perception of what we call a True Industrial
Printer that is future-ready”. For more info:
imran@sagadg.com
April/May 2018