Page 5 - April-May 2021
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                                           The exports of textile commodities surge

                                           17.35%; Amazon brings opportunities to
                                           Pakistan's textile sector


                                           The textile exports were recorded   tapping on the opportunities
             Editor-in-Chief               at $12692.840 million in July-April   abroad, the quintessential
             Yousaf Fareed                 (2020-21) against the exports of   Pakistani dream, hundreds of
                                           $10816.276 million in July-April   thousands of people are looking
             Editor                        (2019-20), showing a growth of     for avenues. The Google search
             Hassan Saeed                  17.35 percent, according to the    volume of "how to sell on Amazon"
                                           latest data of the Pakistan Bureau   from the country has jumped from
             Sub-Editor                    of Statistics (PBS). The textile   165,000 queries in May 2020 to
             Dr Sharjeel Abid              commodities that contributed to    246,000 in the outgoing April,
             Dr Shagufta Riaz              trade growth included knitwear,    indicating a high interest.
                                           which increased from $2392.064
             Noor Amjad                    million last year to $3126.095     The big manufacturers, especially
                                           million during the current year,   in the export-oriented sectors such
             Advisory Board:               showing growth of 30.69 percent.   as textile, also seem to be excited.
             Dr. Tanveer Hussain           Likewise, the yarn exports (other   But as primarily B2B companies
             Dr. Muhammad Tausif           than cotton yarn) increased by     that play on a corporate model, it
                                           22.42 percent, from $22.051 million   remains to be seen how much they
             Marketing Manager             to $26.995 million whereas, exports   are willing to open themselves up
             Memoona Karim                 of bed wear increased by 24.66     to the wild west of the consumer
             Abdul Haseeb                  percent from $1838.449 million to   market, where margins can be
                                           $2291.779 million.                 thinner and demand much more
             Layouts                       The exports of towels increased by   unpredictable.
             Faizan Khan                   27.18 percent, from $610.696       People are hopeful that the new
                                           million to $776.708 million; exports   development would put Pakistan
             Marketing Incharge            of tents, canvas, and tarpaulin    on the global e-commerce map,
             Memoona Irum                  grew by 21.86 percent, from        opening up a new era of business
             Tanveer Ahmed                 $78.556 million to $95.725 million;   boom by connecting it across the
                                           readymade garments by 12.56        world. Like other international
             Address                       percent, from $2231.697 million to   companies and brands, Amazon is
             C-302, City Towers            $2512.021 million; made-up         a highly consumer-centric
             Main Boulevard, Gulberg II    articles, excluding towels and     marketplace where consumer
             Lahore-Pakistan               bedwear by 22.22 percent, from     reviews are taken very seriously.
                                           $513.405 million to $627.479       Therefore, Pakistan entrepreneurs
                                           million while the exports of art, silk,   will have to be very careful if they
             Phone: + 92 42 35 788 700     and synthetic textile increased from   desire to benefit from this
             Fax:   + 92 42 35 788 700     $272.919 to $301.634 million,      opportunity.
                                           showing growth of 10.52 percent.
             Email: info@textalks.com                                         Pakistan's e-commerce market has
             Skype: textalks               Often, one needed some             grown dramatically over the last
                                           connection abroad — a brother in   year. It is estimated to have
             www.textalks.com              the US or an old friend — to       expanded by 35 percent in this
                                           manage some of this nitty-gritty   quarter of the current fiscal to Rs
                                           specific to the geography they     96 billion from Rs 71 billion a year
                                           were trying to sell in. However, with   ago. The Government is planning
                                           Pakistan's addition to Amazon's list   to involve our SMEs to join this
                                           of seller countries, it's this barrier   gateway with the best quality
                                           that has been put down. With the   products of international
                                           promise of making it big by        standards.




                                                                                         April/May 2021
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