Page 27 - TEXtalks International April/May 2022

26 27

Cover Story Closer than Ever Cover Story

Groz-Beckert creates a completely new brand experience

With Groz-Beckert Experience, Groz-Beckert offers an

unprecedented virtual adventure. Users can interactively

learn interesting facts about the company and its products

while discovering precision in 3D. Through contemporary

communication and multimedia content, customers are

getting closer than ever to the German company, virtually

experiencing innovation.

Driving innovation is one of Groz-Beckert's primary an easy way to contact a Groz-Beckert employee and
objectives. This means not only the new and further arrange an online meeting. Meetings then take place,
development of products, but also a service package for example, in the form of a video call directly in
including innovative customer communication. This is Groz-Beckert Experience, where the products can be
also the basis on which Groz-Beckert Experience explained in great detail.
was created.
The journey continues
Precision in 3D Product information is the core part of the current
Groz-Beckert has built a virtual world that brings its Groz-Beckert Experience, but a lot of ideas and plans
products to life. Groz-Beckert Experience captivates for new areas are already in the pipeline. To ensure
its visitors with stunning insights. Animations and that the platform lives up to its name, the content is
videos complement the distinctive landscape, constantly expanded.
providing knowledge that goes beyond product
information. The visitor is invited to delve into the A visit to experience.groz-beckert.com should also be
world of Experience. remembered as an experience. The "Our promise"
area currently set up is only a foretaste of the
Groz-Beckert Experience shows the products up developing world of Experience with informative and
close, using 3D models that can be rotated 360° and surprising content.
explored in detail from any angle. The zoom function
allows in-depth views of the benefits. The 3D models A visit to the Groz-Beckert Experience is free of
are complemented by explanatory information, videos charge and very uncomplicated; it is not necessary to
and brochures.
register or create an account. The Experience can be
Visitors can take a look around the 3D showroom on accessed quickly via the homepage of the
their own at any time. If they prefer to explore the Groz-Beckert website or by clicking the direct link
product world on a guided tour, the Experience offers experience.groz-beckert.com. Enjoy exploring.

April/May 2022 April/May 2022