Page 68 - TEXtalks. August- September 2023
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Naia™ Renew staple fiber helps to
produce supremely soft and
easy-to-care loungewear
Loungewear has been a bright spot for the global Comfort, fit, and quality are the most important
fashion industry as the remote working model in the factors driving loungewear purchases for US and
post-pandemic era continues to prevail, and European consumers, and they are willing to try
high-street brands have incorporated loungewear loungewear made from new and different fibers to
into their portfolios. As the loungewear trend attain the comfort they seek. They also expect
matures, opportunities exist for brands to better brands to offer more sustainable loungewear
understand how to transition their loungewear options. However, there is a significant satisfaction
offerings to better meet the needs of the consumer. gap, confirming that consumers do not feel the
loungewear available at retail today is meeting these
needs.
Loungewear brands exclusively positioning their
offerings on other features like sustainability, perfor-
mance, or fiber content may fall short with consum-
ers. Brands that can provide consumers with both
comfort and sustainability will differentiate them-
selves in a crowded loungewear market.
The promise of Naia™ Renew from Eastman is to
make sustainable style accessible to brands and
inclusive for everyone through a portfolio of fibers
that doesn’t compromise on quality, comfort, or
garment care.
The use of Naia™ Renew enables waste material to
be diverted from landfills and offers an innovative
solution to one of the fashion industry’s most
pressing issues: developing large-scale circularity.
Naia™ Renew is produced from 60% sustainably
sourced wood pulp and 40% certified* recycled
waste material, creating top-quality fabrics with a
35% reduced carbon footprint.
Naia™ Renew staple fiber permits to creation of
eco-conscious blends that are supremely soft and
easy to care for, which are ideal for T-shirts, casual
wear, comfy pants, and home textiles. The versatile
August/September 2023
