Page 21 - February-March-2020

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20
Textile excluded from industries

getting tax breaks
Levi Strauss & Co ranked first

for sustainability in China
Advisor to Prime Minister on Commerce, Industry and competitive after the rupee’s devaluation and duty
Investment Abdul Razak Dawood, in a recent cuts, Dawood said, citing a 36% jump in quantity of
interview to Bloomberg, announced the garments shipments. “It means that we are getting
government’s plan to provide tax breaks for market share, we are taking somebody’s market
Due to an emphasis on sustainability, recently all
world’s most sustainable apparel company.
industries with export potential, however, the textile share.”
textile and apparel industries are practicing methods
sector has been excluded from this incentive. IPE is a Beijing-based registered nonprofit
and techniques with the least environmental impact.
organization that was created to promote the
By the same ambitious aim of increasing Dawood said, “I am in favor of limited time-bound
Dawood explicitly excluded the textile sector from the incentives,” indicating a three- to four-year period for
transparency and eco-management through out their
disclosure of environmental information and to make
new tax incentive saying “they have gone to the point tax breaks. Engineering, chemicals, technology and
corporate supply chains more sustainable. CITI
supply chain, Levi Strauss & Co. has been ranked
that it is a drug.”. He further said, “If we want to go to footwear are among the 20 sectors identified for
first for sustainability out of the 65 textile/apparel
evaluation system was jointly developed by IPE and
$100 billion or $200 billion exports like Malaysia or the Natural Resources Defense Council (NRDC) in
companies.
incentives, he said. Dawood said he saw outbound
Thailand, you aren’t goanna do it on textile.” China. This evaluation system; based on the public
shipments growing to $24.5-$25 billion this fiscal year
The Institute of Public and Environmental Affairs information and data platform, is mainly designed for
ending June from $23 billion last year.
Pakistan’s exports, particularly textiles, became apparel brands in managing green supply chain,
(IPE) released its latest Corporate Information
Transparency Index (CITI) that competing against all compliance and corrective actions, data disclosure
the renowned brands, Levi Strauss & Co. is the and responsible recycling for better ecosystem.
Direct-to-consumer captures 40%
Kingpins Amsterdam
of American market in 2019: Study
announces venue change

for 2020
Communication agency Diffusion conducted a study of how consumers heard of the DTC brands, followed
that concluded that 40 percent of Americans did their by print or online advertisements at 18 percent, word
shopping online and from other direct-to-consumer of mouth from friends at 15 percent and print or
(DTC) avenues in 2019. The study found that around online reviews at 14 percent. About 9 percent of
14 percent of American shoppers used DTC outlets respondents also reported hearing of DTC brands
Kingpins Show has announced that it will relocate its Kingpins Amsterdam show from Westergasfabriek to
for around 19 percent of their purchases. However, through podcast advertisements.
SugarCity, for the April 2020 show.
there were two percent Americans who said they
used DTC companies for almost all of their shopping. Though DTC was popular, the survey also found that
The move will grow Kingpins Amsterdam's venue area by more than 40%, from a 70,000-square-foot space to
consumer had interest in visiting a DTC’s physical
a 100,000 square foot space. The added area will give organizers the flexibility to add new features to the
DTC purchases overtook traditional retail in notable store. As many as 37 percent of those studied
show and evolve some of its key areas, to better serve exhibitors and attendees, Kingpins said.
categories such as health and beauty products at 35 wanted to visit a physical shop to get a sense of the
percent, apparel at 34 percent and technology and product, 32 percent wanted to visit for convenience,
“Our original Amsterdam venue has seen us grow from a show with barely 37 exhibitors to one with more than
gadgets at 26 percent. Leading reasons for choosing and 28 percent wanted to receive the product right
100 exhibitors and nearly a dozen activations in six years,” said Andrew Olah, founder of Kingpins Show.
DTC purchasing over a traditional retailer was cost at away. Another 27 percent expressed interest in
Kingpins said that the move does not affect the show’s schedule, and that the Kingpins Amsterdam 2020
48 percent followed by fast, free shipping and easy visiting multiple DTC brands in a single location. Even
show will still be held on April 22 and 23, and then again on October 28 and 29.
returns at 43 percent, the agency reported. with those options, over 26 percent of Americans still
looked for positive reviews or media coverage before
Social media or influencers accounted for 19 percent making a DTC purchase.
February/March 2020
October/November 2019