Page 28 - February-March-2020

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PRGMEA wants TDAP to

continue Pakistan Pavilion at

MAGIC Show in US

The Pakistan Readymade Garments Manufacturers Pakistan to boost its exports to the United States
and Exporters Association (PRGMEA) has asked as well as revive the closed manufacturing
the Trade Development Authority of Pakistan capacity,” he said adding that Pakistan's
(TDAP) to continue the Pakistan Pavilion at the competitors including Bangladesh, India, China
MAGIC Show in the United States as per their and Sri Lanka who had continued their pavilions
previous practice and showed their concern over and exporters of these countries were participating
their decision to discontinue it. in this mega textile event.

In a letter to TDAP Chief Executive Arif Ahmed He said that at the MAGIC Show, companies could
Khan, PRGMEA Chairman Sohail A Sheikh said display all kinds of garments for men, women,
that Pakistani value-added textile exporters could juniors and children. From the height of advanced
not afford the participation cost due to the high contemporary luxury brands, to the latest trends in
participation cost of the MAGIC Show in the US. He fast fashion, MAGIC fuels the business of fashion
said that the local exporters had a keen interest in bi-annually in February and August every year.
the fashion marketplace of the US as there was a
huge potential for Pakistani-made garments, Sheikh said that MAGIC facilitated connections
fashion fabrics, home textile fabrics, finished between buyers and brands with services like retail
products and accessories. concierge and matchmaking programmes,
bridging relationships and strengthening
Sheikh said in the letter, “If TDAP continues to offer connections. Additionally, he said retailers and
subsidized booth in the Pakistan pavilion at MAGIC buyers get the opportunities to learn, network, and
Show, many Pakistani companies will be able to conduct business with new and returning exhibiting
target the lucrative US textile import industry and brands.
bring large amount of foreign exchange in
Pakistan.” He said that Pakistani companies, under the
umbrella of TDAP, should participate in this premier
“Moreover, as the US-China trade war could lead to exhibition, helping exporters understand the US
potential industrial growth and the inflow of foreign market and how best to increase buyers to
investment into Pakistan. It offers an opportunity for Pakistan.

February/March 2020