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           ITME Africa 2020 to host 22 Italian
                    OmniBloq passes testing for

            textile machinery manufacturers

               Storm Cotton and Storm Denim


           As many as 22 Italian textile machinery
           manufacturers will be present at the upcoming ITME
           Africa, to be held in Addis Ababa from February 14 to   approved chemistry for apparel carrying the Storm
              Cotton Incorporated has passed Bolger & O’Hearn’s
           February 16, 2020.                                   Cotton and/or Storm Denim technologies. Highly
              high powered, storm-proof/breathable durable water
 Biancalani BRIO®24:   The first edition of ITME Africa trade fair will feature   durable, Storm Cotton technology is designed to
              repellent (DWR) technology, OmniBloq, after exten-
                                                                provide a durable, water repellent benefit to cotton
              sive testing at its lab and will be used as a DWR
           the Italian textile machinery manufacturers at the
                                                                and cotton-rich apparel without compromising the
              technology by Cotton Incorporated for its Storm
           Italian pavilion organized by the Italian Trade Agency.
              Cotton and Storm Denim finishes.
                                                                breathability for which that fabric is known.
 Dimensional stability,   Among these are the following ACIMIT associated   According to materials supplied by Cotton Inco,
           members: Arioli, Biancalani, Bianco, Bonino, Carù,
              Storm Cotton and Storm Denim are designed to
           Corino, Erhardt-Leimer, Fadis, Ferraro, Flainox, Lafer,
                                                                many water-repellent treatments can inhibit a fabric’s
              combine the natural comfort of cotton with high
           Loptex, Mariplast, Mcs, Mesdan, Pugi, Ratti,
              performance characteristics normally found in
 through the years  Reggiani, Roj, Santoni, Savio.              ability to breathe and transfer moisture vapour. The
              synthetic materials.
                                                                Storm Denim technology provides the same benefits,
                                                                specifically to denim. Applied in garment form, the
           ACIMIT President Alessandro Zucchi is confident in
                                                                finish is said to allow flexibility for additional garment
              Cotton Inc tested OmniBloq for repellence, breatha-
           the first edition of ITME Africa, “Our exports to
              bility and durability requirements necessary to be an
           Ethiopia have grown significantly over the past five   finishing techniques.
 Beautiful unstable things need to be taken care of.   driers, but there are two core problems with that:   years, although their overall value remains quite
 And so do beautiful less unstable things. The one   small production quantities and the fabric tangling up   modest (2.8 million euros in 2018).”
 moment when they need to be made dimensionally   and becoming knotted. Moreover, a traditional drier   through opportunities such as ITME Africa, as well as
 stable is during the finishing process. Now, we are   means the fabric is in constant contact with the   Ethiopia is an emerging production hub for the global   through the institutional missions organized in recent
 talking about fabrics, but our main topic is knitted   conveyor belt while BRIO®24 makes the fabric   textile and garments industry. Cheap labour costs,   years, thanks to the support of the Italian Ministry of
 fabric, to be exact.  literally fly over it, reducing the so-called spirality.  free trade agreements with major Western markets   Economic Development and Italian Trade Agency.”
        Quality makes the difference!                        Alessandro Zucchi. President. ACIMIT
 When end customers purchase designer clothes,   The litmus test for a good textile machinery is making   and a constantly growing economy have made this
           Sub-Saharan African Country an important
 they buy the guarantee to own top quality products   the manufacturer so confident they dare to take   destination for the manufacturing of garments by   Given the necessary upgrade in technology required,
 that will keep that feature through the years. And   different, new and often profitable productive roads.   major fashion brands. In 2019 January-July period   the demand for textile machinery is growing
 what makes a knitted fabric top quality, apart from   That has happened thanks to BRIO®24, for nano   Italian exports to Ethiopian market reached a value of   consequently, supported by incentive schemes
 raw materials, is certainly the finishing process.   shrinkage, a brand-new product with extreme   3.3 million euros.  provided by the local authorities to support and
 That’s why we focus on BRIO®24, the one textile   dimensional stability, has been launched on the   develop the Ethiopian textile sector.
 machinery patented by Biancalani completely   market recently. The manufacturer is now getting a   “The quality of our machine technology is superior to
 devoted to knitted fabrics of any kind, composition   new share of the market and that’s a real   that of our competitors currently operating in this   ITME Africa will also give Italian exhibitors the
 and weight. Because it’s fundamental to add quality   achievement in an everyday more competitive textile   market. Our focus is on getting potential buyers to get   opportunity to meet textile companies from Kenya
 to a textile product such as knitted fabric.  market. Manufacturers have to find their way through   to know and appreciate the quality of our technology,   and Tanzania.
 it and BRIO®24 is their ultimate effective support.                           accessories
 International buyers are more and more frequently                     finishing m  6%
 asking for that knitted fabric dimensional stability   In fact, BRIO®24 is meant to be used for big   4.4  4%
 because that’s what big brands demand. BRIO®24   industrial productions, but with an eye for quality. The   3.2  3.3
 makes it possible to reach the highest possible   secret is being the evolution of a special niche   3.1  2.8
 shrinkage and permanent stability compared to any   machinery, BRIO®. That’s how BRIO®24 is actually a
 other textile machinery – both in tubular and open   highly productive machinery but keeping those   -29%  +4%  -12%  +104%  Visit us:
 form – with near-zero residuals after washing.   special niche results, the ultimate continuous drying   +)#6':
 Biancalani guarantees these results for any kind of   solution for open width and tubular knitted fabric by
 knitted fabric, even the lighter ones, more likely to shrink   Biancalani. Still uncertain about its performances?   2015  2016  2017  2018  Jan-July 2019  .CJQTG
 after the final purchase. But let’s go step by step.  Just give it a try. Anytime. A nice, dimensionally
 stable, soft hand knitted fabric is now possible and                                      spinning m
                                                                                             90%
 The market supplies plenty of traditional tumbler   BRIO®24 can break new ground.
                     Italian textile machinery exports to Ethiopia (million euro)  Italian textile machinery exports to Ethiopia (million euro)
       FASCINATING TEXTILE MACHINERY
 February/March 2020  www.brueckner-textile.com                                     January/February 2020




     BRUECKNER TexTalks Pakistan 210x138mm EN.indd   1                                                                14:34:45
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