Page 21 - January-February-2018

20
New Products and 2018

Special Events!

DOMOTEX asia/CHINAFLOOR – To commemorate the Top-10 New Product Competition.
the 20th Anniversary of the event, show organizers
re-introduce the widely popular InnovAction Flooring The Essential Ingredients
Campaign, Materia, and cadex educational The flooring industry is never in a static state due to
conferences. constant innovation and the creative combination of
raw materials that make surfaces more
New Pavilions, New Products environmentally-friendly, water/fire-proof, flexible, and
“InnovAction is a snapshot of the flooring industry’s durable. Materia is the one-stop shop to see and
future, and our goal is to highlight the importance of even touch the materials that make up the “DNA” of
this”, said InnovAction architect Kostas the finished goods used in our office buildings and
Chatzigiannis. “The human brain is naturally wired to homes. Materia at DOMOTEX asia/CHINAFLOOR
fix attention on images and structures that stand out offers an abundant preview of metals, ceramics,
from everyday surroundings. With this idea in mind, plastics, woods, and more, all varying in texture,
we are building these custom areas because structure, resistance, weight, and acoustics.
exhibitors are counting on our support to strengthen
the promotion of their new concepts”, concluded Architects @ cadex
Chatzigiannis. Looking on either side of the Huangpu River in
Shanghai, it is clear that demand for architectural
The InnovAction Flooring Campaign and high-profile expertise in the city has increased for projects
displays are located in 3 locations throughout the ranging from multi-level shopping malls, outdoor
exhibition with the purpose of unveiling future market pavilions, and luxury apartments. Flooring project
leading products in CARPET, WOOD, and RESILIENT leaders in Asia have come to notice and respect the
flooring. InnovAction exhibitors are automatically power international architects and designers bring to
enrolled in the Top-10 Best Products Competition a variety of construction ventures. DOMOTEX
during the show. While onsite, 55,000+ fair asia/CHINAFLOOR and cadex create a 2-day
attendees have the opportunity to visit each platform geared toward providing global architects
showcase and cast a vote for their favorite and flooring experts a meeting place to exchange
InnovAction products. Floor Covering Weekly ideas and best practices. In 2017, over 4,000 people
Magazine (FCW), a leading international industry attended the educational conferences to update
publication since 1952, is the main sponsor of the themselves on current events and discover ways to
showcase and will formally announce the winners of collaborate on future projects in the Asian-Pacific Region.

January/February 2018