Page 58 - January-February-2021
P. 58

By Prof. Dr. Tanveer Hussain
       58                      Trends in Home                                                                                                                                                                                         59                                                                 collected through Plastic Bank social enterprise.   (GRS). As part of their Vitamin D collection, Himeya
                                                                                  National Textile University Pakistan
                                                                                                                                                                                                                                                                                                                                                           has developed organic cotton pillow covers with
         Articles          Textiles trade and                                                                                                                                                                                                                                                            Advansa has also developed a “Back friendly”      kapok fiberfill.
                                                                                                                                                                                                                                                                                                         Climarelle filling, incorporating microencapsulated
                                                                                                                                                                                                                                                                                                         phase change materials (PCMs) to promote
                                                                                                                                                                                                                                                                                                                                                           New 351 colours have been introduced by Pantone
                                                                                                                                                                                                                                                                                                         thermoregulation of the body and more restful sleep
                                                                                                                                                                                                                                                                                                                                                           for its Fashion, Home+Interiors (FHI) Colour System,
                                                                                                                                                                                                                                                                                                                                                           reflecting current and emerging colour trends in
                                                                                                                                                                                                                                                                                                         on bed linen. A cooling treatment, named Tones of
                                                                                                                                                                                                                                                                                                                                                           home textiles.
                                                                                                                                                                                                                                                                                                         Cool Bio, incorporating plant-based PCMs has also
                                                                                                                                                                                                                                                                                                         been developed to achieve thermoregulation in home
                     product development                                                                                                                                                                                                                                                                 textile products. HeiQ, a Swiss company, has also   BigSky Technologies, a USA based chemical manu-
                                                                                                                                                                                                                                                                                                                                                           facturer, has introduced fluorine-free and low-fluorine
                                                                                                                                                                                                                                                                                                         developed environmentally sustainable thermoregu-
                                                                                                                                                                                                                                                                                                                                                           stain resistance technologies, called “GreenShield
                                                                                                                                                                                                                                                                                                         lation treatment for home textile products.
                                                                                                                                                                                                                                                                                                                                                           Zero” and “GreenShield C6XL”, containing amor-
                                                                                                                                                                                                                                                                                                         Climate360 Smart Bed has been introduced by Sleep
                                                                                                                                                                                                                                                                                                         Number, a USA based company, incorporating        phous silica nanoparticles, for home textiles. DEVAN
                                                                                                                                                                                                                                                                                                                                                           chemicals co. has introduced Bi-OME Natural
                                                                                                                                                                                                                                                                                                         SleepIQ technology to record data about the sleeper   antimicrobial treatment incorporating chrysanthemum
                                                                                                                                                                                                                                                                                                         to adjust mattress firmness and temperature for   and linseed oil.
                                                                                                                                                                                                                                                                                                         optimum comfort during sleep.
                                                                                                                                                                                                                                                                                                                                                           In the wake of COVID-19, several antimicrobial
                                                                                                                                                                                                                                                                                                         Hologeni and Degintex have collaborated to develop   products have been introduced, including: MagniPro-
                                                                                                                                                                                                                                                                                                         fabrics incorporating Celliant technology comprising   tect collection developed by Magniflex company,
                                                                                                                                                                                                                                                                                                         PET with thermo-reactive minerals believed to promote   based on ViroStop antibacterial and antiviral fabric;
                                                                                                                                                                                                                                                                                                         blood circulation, thermoregulation and oxygenation.  and a range of antimicrobial home textile products by
                                                                                                                                                                                                                                                                                                                                                           Trident group. Two of the Sanitized treatments,
                                                                                                                                                                                                                                                                                                         A hypoallergenic fabric known as NexGen has been   Sanitized T99-19 and Sanitized 11-15 of Switzerland
                                                                                                                                                                                                                                                                                                         introduced by Seam Seal International for use as   based Sanitized company have received verification
                                                                                                                                                                                                                                                                                                         pillow protectors and mattress protectors. An     to be effective against viruses after application to
                                                                                                                                                                                                                                                                                                         environmentally sustainable fabric called Greencare   polyester textiles. Overall, sustainability and function-
                                                                                                                                                                                                                                                                                                         has been developed by Tessutica, from recycled    ality continue to be the two major trends in the
                                                                                                                                                                                                                                                                                                         waste, to comply with Global Recycled Standard    development of home textile products.
















            Total world exports of bed linen, table linen, kitchen   Among different types of linens exports, bed linen
            linen and toilet linen were US$20,124 mn in 2019.   had the highest share (54%), followed by kitchen and
            China was the leading supplier of linens in the world   toilet linens including towels (40%), and table linen
            with a share of 40.4%, followed by Pakistan (16.2%   (6%).
            share), India (7.9% share), Turkey (5.9% share),
            Germany (3.6% share), Portugal (2.8% share),      USA was the world’s largest importer of bed linen,
            Bangladesh (2.6% share), Netherlands (1.7% share),   table linen, kitchen linen and toilet linen, followed by
            Vietnam (1.7% share) and France (1.5% share).     Germany, Japan, United Kingdom, France, Nether-                     EU Ecolabel, has been launched by Lenzing, which is   “biodegradable additive” has been introduced by
            Almost 80% of the world linens exports are contribut-  lands, Australia, Canada, Italy and Spain.                     more environmentally sustainable because of       Cocona- a USA based company- for manufacturing
            ed by only 7 countries. Average value of per kg linens                                                                chlorine-free wood pulp bleaching process utilizing   its polyester and polyamide fibers comprising 37.5
            exported from China was US$8.03, Pakistan         One of the key recent trends in Home Textiles                       ozone and hydrogen peroxide. Non-genetically      temperature control Technology, to accelerate the
            US$5.17, India US$6.59, Turkey US$7.97, Germany   product developments is the use of more environ-                    modified cotton seeds are being developed for     fiber biodegradation process. Advansa, a Germany
            US$10.69, Portugal US$12.83, Netherlands US$7.96,   mentally sustainable raw materials. A new Tencel                  Indian Farmers by Fairtrade Foundation and Pratibha   based fiber manufacturer- has introduced a branded
            Vietnam US$6.69, and France US$13.61.             Modal fiber with Eco Pure technology, compliant with                Syntex for cultivating organic and Fairtrade cotton. A   Aerelle Blue fiberfill from recycled waste material


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