Page 23 - TEXtalks January/February 2022
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 ITC Partnership with IAF to


 boost garment exports and


 welcomes new partners





 International Apparel Federation (IAF) and the   adapt to the latest trends. Therefore, ITC plans
 International Trade Centre (ITC) have joined   several activities to address digitalization for
 hands to boost garment exports. ITC and IAF   GTEX/MENATEX partners and engage in a more
 signed a Memorandum of Understanding to   collaborative relationship with brands and
 support associations of garment manufacturers   retailers using digital technologies.
 and garment apparel manufacturing companies
 in addressing emerging challenges related to   Sustainable Terms of Trade Initiative (STTI), led by
 competitiveness. The Covid-19 pandemic has   IAF, welcomed two new members and now covers
 drastically accelerated changes in the textile and   11 manufacturing countries. The governing body   AD
 clothing sector more than ever, and companies   of the STTI held its fifth global working group
 are expected to demonstrate a rigorous level of   meeting held on January 27th, welcoming two
 corporate responsibility and commitment. Due   new participants. From India, the Apparel Export
 diligence regulations related to environmental,   Promotion Council (AEPC) and from Egypt, new
 social, and human rights in the United States and   participant ECAHT were included. As a result,
 the European Union, for example, urge   now STTI brings together apparel industry
 companies to have a high degree of verification   associations from 11 countries which now include
 throughout the supply chain to export to these   Indonesia, China, Vietnam, Cambodia, Myanmar,
 markets. Therefore, the partnership between ITC   Bangladesh, India, Pakistan, Turkey, Egypt
 and IAF could be a game-changer.   and Morocco.

 During the collaboration, IAF will advise garment   The International Apparel Federation (IAF) is the
 manufacturers on rules of origin requirements,   world’s leading federation for apparel
 address new buyer requirements in markets,   manufacturers, (SME) brands, their associations,
 reduce the environmental footprint, and empower   and the supporting industry. IAF’s membership
 women’s work along the supply chain.   now includes apparel associations and
 Furthermore, the organizations will co-create   companies from more than 40 countries, a
 training in this regard. This initiative is   membership that directly and indirectly represents
 implemented under the International Trade   over a hundred thousand companies and over 20
 Centre’s Global Textiles and Clothing Programme   million employees. IAF brings its members
 (GTEX) in North Africa, the Middle East   together to jointly create stronger, smarter and
 more sustainable supply chains, it provides its
 (MENATEX), Central Asia, and Madagascar.   members with valuable information and guidance
 Digitalization will also play an essential role in this   and it represents its members on several
 agreement. Amid the pandemic, digitalization has   international platforms working incessantly on
 become a crucial topic for the textile and clothing   more industry standardisation and
 industry: brands, retailers, and larger suppliers   harmonisation, industry collaboration and
 are expected to modernize their production and   inclusiveness of solutions.

 January/February 2022
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