Page 72 - TEXtalks January/February 2022

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strengthening growth. The global home textile market is expect-
ed to face considerable challenges from the high cost of logis-
tics. The growing real estate market and consumer spending on
home renovation are also expected to drive market growth.

The market for home textile in the Asia Pacific is likely to show
remarkable growth during the forecast period owing to the
increasing export of textile products across the globe. In
addition, rapid urbanization, improved standard of living, and
increasing spending power are some of the key factors anticipat-
ed to support the revenue growth of the target market in the
region. Furthermore, increasing inclination towards modernizing
the interior of the households is resulting in huge demand for
home textile products such as bedsheets, pillows & covers,
curtains, and others. Pakistan's home textile industry is
export-oriented, and the growth in the industry is achieved due to
its downstream industries. It is one of the key suppliers to
Europe, the United States, and China.

The home textile industry in the market is likely to see growth in
Pakistan's residential and hospitality industry. The raw materials
requirement is facing a downward trend due to the growth in Conference "Sleep & More" will provide consultancy,
consumption in the domestic market. Pakistan's political instabili- and product offerings for the bedding trade will also AD
ty may affect the home textiles market. However, the government be comprehensively highlighted at the Heimtextil
has taken one of the measures, Balancing, Modernization, and Summer Special. The Heimtextil Conference "Sleep &
Replacement (BMR), and provides loans to the business under More" will serve as a contact point for representatives
subsidized rates. Pakistan's home textile industry also faces of the bedding trade, where they can look forward to
competition from China and India. The rising price of raw materi- a top-class program of lectures, discussion rounds,
als such as yarns and increasing interest rates and inflation rates and product presentations.
might challenge the industry. The floor covering market is rapidly
growing in Pakistan due to the rise in infrastructure develop- The home textile is changing from conventional to
ments, customers' changing lifestyles, and changes in increas- sustainable and multifunctional in the future. The
ing demand for insulations by the consumers. The demand for novel concept of 3D fabric is creating new growth
the floor will also be risen by developing construction industries dimensions for the home textile products market. The
and China Pakistan Economic Corridor Development. Laminate quarter, and Welspun's home textiles business is on 3D fabric is developed by joining two fabrics facing
flooring is one of the healthiest and eco-friendly options in the its way to $1 billion. each other with a spacer filament that imparts superi-
country with low formaldehyde emission levels. On the other or insulation characteristics. This is leading to the
hand, the carpet industry is one of the largest cottage industries Heimtextil 2022's edition "The Summer Special" in popularity of 3D fabrics for use in home textile prod-
Home Textiles are gaining importance across the in the country. June 2022 will also be the central date for suppliers ucts to translate into the growth of the home textile
globe. According to a report, the global home textile focusing on large-volume orders. It will bring them products market. Regarding technology, Karl Mayer is
market is one of the most profitable business According to the latest report by the Pakistan Bureau of Statis- together with wholesalers, exporters, owners of chain leading the market with its innovative technology and
segments in the global textile industry. It is expected tics (PBS), Pakistan's total exports were around $2,618 Million in stores, and other volume-oriented buyers from solutions for the home textile sector. Last year, Karl
to grow at a CAGR of 5% during the forecast period. January 2022. Compared to last January 2021, exports Europe and overseas. This summer, the Trend Mayer introduced a new zero-twist towel, pushing the
The industry is witnessing a steady growth driven by increased by 22.05%. Overall, Pakistan's textile exports have presentation in Hall 4.0 will also provide valuable premium segment range. On the other hand, antimi-
factors like rising consumer spending on home touched a historic high of $11bn during 7MFY22, up by 25% guidance for the future of the home textiles industry crobial bed sheets are highly demanded home
renovation and fashion sensitivity toward household YoY (PBS). In the value-added segment, knitwear, bed-wear, and highlight its shift towards long-term thinking for a textiles. With nanotechnological advancements,
furnishing. The United States and Europe are the readymade garments, and towels registered an upsurge of more sustainable industry. In addition, many textile various stakeholders are producing antimicrobial bed
biggest consumers constituting 60% of the home 33%, 19%, 22%, and 15.4% to $2.9bn, $1.9bn, $2.2bn, and designers from all over the world will be presenting sheets and other home textile products to increase
textiles imports, with countries like India, China, and $615.3mn, respectively during July-January FY22 compared to their collections at the Summer Special. The one-time customer compliance with well-being. In upcoming
Pakistan being the key suppliers. Rising focuses on the corresponding period last year. The data highlights that Heimtextil Summer Special reaches its first milestone: years, it is expected that the home textile sector will
the market by governments and favorable regulatory Pakistan's home textile exports are rising, where home textiles after the early booking deadline at the beginning of flourish further and Pakistan has to incorporate
policies are expected to be one of the primary (bed-wear and towels) are showing significant contributions. February, around 1,000 exhibitors from 46 countries sustainable changes with the introduction of function-
reasons for the market disruption. Such support has India is one of the big producers of home textiles. Welspun have announced their participation. Heimtextil ality in home textiles to capture more business.
met with growth in market investments, further India, the home textiles division of Indian conglomerate
Welspun Group, hit several milestones during its fiscal third
January/February 2022