Page 81 - TEXtalks January/February 2022

80 81
Soorty uses Haelixa to back

RLX CLARUS®: World’s first Polo recycled cotton claims

Shirt made from

high-performance cotton fabric

Textile traceability specialists Haelixa have product verification data. Haelixa’s traceability
announced a new collaboration with Soorty, one of program does not only allow one to trace the raw
Pakistan’s largest vertically integrated denim manu- material from farm to retail. However, it can also
facturers. Soorty will use Haelixa’s DNA marker detect the blending of premium, responsibly sourced
technology to support its claims related to the use of fibers with lower quality, non-certified materials and
Ralph Lauren introduced RLX CLARUS® Polo Shirt exclusively at the 2022 Australian Open Tennis recycled cotton in its denim products. Haelixa’s DNA mixing of different material lots. Haelixa’s marker can
Tournament, showcasing the Company’s latest work in groundbreaking product innovation and marker allows tracing from fiber (virgin or recycled) to be applied to raw material, fiber, yarn, or fabric. The
sustainability. Made with the world’s first high-performance cotton fabric, the RLX CLARUS® Polo Shirt finished garment. The company has developed a markers have been approved as chemical inputs by
utilizes a first-to-market patented platform to transform virgin and recycled cotton in ways that were never unique DNA marker to identify Soorty’s recycled the Global Organic Textile Standard and are compati-
before possible. cotton. The marker is solved in liquid and then ble with the STANDARD 100 by OEKO-TEX.

applied to textile waste before mechanical recycling
During the 2022 Australian Open Tournament, Ralph Lauren hosted an exhibition tennis clinic with a tennis occurs in the spinning mill in Pakistan. Spot checks Soorty began as a shop in the 1980s, shipping its
legend, Sam Groth, and Josh Cavallo, professional Australian football player and avid tennis fan. are done with the intermediate products and tests first export order in 1983. From then on, the growth
with the final garment to prove the product indeed has just compounded. In 2007, Soorty integrated
The product has been developed in collaboration with Natural fiber welding. Natural Fiber Welding (NFW) contains recycled cotton. The test is based on PCR backward and established Soorty Denim. Now, it has
is a material science company giving industries categorically new material platforms to create responsibly. technology that is 100% reliable and has a total capacity of 5.5 million meters of fabric a
NFW invents and manufactures shockingly sustainable products from plants. Beginning with inherently forensic validity. month. Soorty is at the forefront of creating denim
circular, natural ingredients, NFW is making a material-rich, plastic-free future possible. CLARUS fabrics and jeans, with particular emphasis on
technology, by NFW, imbues 100% natural yarns with previously-unachievable performance. Quick-drying, Haelixa will also offer Soorty’s clients the use of its quality, cost, and delivery of final products. Last year,
moisture-wicking, warp-knit compatible: CLARUS™ makes it possible naturally. The CLARUS™ platform label ‘Marked & Traced by Haelixa’ for garments. This ISKO and Pakistan’s Soorty signed a landmark
works with recycled and virgin fibers, closing critical gaps in the circular economy. CLARUS™ runs on means Soorty customers can inform the end technology licensing agreement to work in partner-
closed-loop green chemistry, enabling new efficiencies while delivering unequaled performance. It is a consumer about their supply chain transparency ship on the production of fabric and garment collec-
waste-not-want-not kind of breakthrough. efforts using a solid technological traceability tions. The collaboration combines Isko’s renowned
solution. The label can be complemented with a QR expertise in creating patented technologies with
code linking to a dedicated landing page, where the Soorty’s extensive vertical production network,
brands can bring their product story to life and confirming Soorty’s efforts to promote innovation and
enable customers to access supply chain and sustainability in the textile sector of Pakistan.

January/February 2022 January/February 2022