Page 52 - July-August-2017

52 TF weaving system (con guration example)

An Interview with

Klaus A. Heinrichs

Monforts Textilmaschinen
GmbH & Co. KG, Germany

“Opportunities,” it has often been said, “should not September 2012 with the introduction of SILVADUR invisible to millennials and other consumers
be neglected because they rarely visit us twice.” That ™ Antimicrobial, Dow’s advanced odor-control who want information on the products they
is sound advice for the global textile and apparel technology for apparel and textiles. purchase and their performance attributes. In The finishing of textiles on machines and ranges exhaust air cleaning, as an integrated system for its Oerlikon is a lead
industry when it comes to marketing to millennials, July 2016, Dow Microbial Control addressed from Monforts is an internationally acknowledged thermo treateatment machine mainly for the providing market l
whose mindset, consumer behaviors and spending This intelligent technology neutralizes odor-causing this issue by introducing the INTELLIFRESH™ hallmark of quality and perfection. Mr Klaus Heinrichs stenters. The Vice president
power are reshaping the global economy and bacteria on fabric surfaces, which directly plays into brand, which is designed to give consumers of Monforts shared the advancements with TEXtalks at segment, Mr Andre
creating a substantial and viable marketing opportunity consumer desires for healthy, sustainable lifestyles. peace of mind that the products they purchase Techtextil. While talking about the Pakistan, in particular, TEXtalks- How is the response from the visitors in shared the belief,
for product manufacturers and brand owners. For example, apparel products treated with are providing the reliable, durable odor control he marked it as key market for the company. Techtextil? Oerlikon with TEXt
SILVADUR stay fresher longer, which reduces the and long-lasting freshness protection that is so Klaus A. Heinrichs: Monforts innovations and insightful; explai
How substantial an opportunity? Millennials, generally need for frequent launderings, saving water and important to them. The INTELLIFRESH brand on TEXtalks: What products Monforts is promoting at Monforts new products have been well received by solutions from the
defined as people born between about 1980 and the energy, as well as time that is so valuable to today’s a product is a signal that Dow’s SILVADUR Techtextil? the visitors not only from central Europe but much
early 2000s, number 1.7 billion people or approximately busy millennials. technology is in the product and performing at Klaus A. Heinrichs: At Techtextil, Monforts is more from South East Asia visitors and from other TEXtalks: What doe
one out of every four people on the planet. a high level. promoting its new coating ranges, specially the new countries. Especially, the coating units have been AD André Wissenberg:
Since its introduction, SILVADUR technology has knife over rollers, magnet rollers and printing heads well accepted and appreciated as the coating lines the most important
Shared Values enabled many brands to provide long-lasting odor INTELLIFRESH is available to select manufacturers which have been acquired just two years ago and is are now available from a single source with together We – from the Oerl
A growing body of research shows that while protection across a wide array of product lines. and retailers of consumer goods who collaborate now integrated into the Monfort’s portfolio. Now, we with the Monforts machines. with Oerlikon Barm
millennials are impacted by their local cultures, there These include, but are not limited to, with Dow through a brand licensing and quality can offer an integrated coating range from a single solutions for the
are more commonalities among them than there are commonly-worn base-layer products where odor assurance program. The quality assurance program source by Monforts which means our customer can TEXtalks- What are Monforts main products for BCF, filaments, st
differences. That is because they share the same can build up, such as t-shirts and underwear, sports is designed to ensure that all products featuring the get a complete line for coating just from Monforts Pakistan market? grass – are focusi
information channels and media content with their and fitness apparel, socks and shoes. SILVADUR is INTELLIFRESH label meet measurable and with integrated electrics and electronics with one Klaus A. Heinrichs: Pakistan is a very special market ourselves since a
peers in other countries, courtesy of the internet and also adding value in denim, including jeans, and quantifiable performance standards, specifications service source. for Monforts where we have very good reputation at ITME India and now
social media, helping them form common casual clothes for men, as well as home textiles, and quality protocols and comply with industry and where Monforts have amazing representation by with solutions in
perspectives, values, behaviors and motivations. such as bed linens, sheets, pillows and rugs, and regulatory requirements. TEXtalks: Can you pls guide about Monforts texCOAT? Al-Ameen. The main products for Pakistan are
other product categories. Klaus A. Heinrichs: The products marketed in with THERMEX continuous dyeing ranges, and our I would like to gi
The research highlights some overarching trends that An Opportunity for the Taking the name of texCOAT are well proven in the market special ranges for denim treatment. Here, I would Microsoft HoloLens
provide a roadmap to successfully marketing textile Extensive testing has shown that SILVADUR has a Clearly, the opportunity has never been greater for since many years. They are originated from an like to mention the new Monforts Eco Denim line Microsoft in 2016
and apparel products to millennials no matter where high degree of efficacy against a wide range of those manufacturers and retailers of apparel and Austrian company; formerly selling their products which has already the first two references worldwide companies in Germa
they live. Findings from the research company odor-causing bacteria and is highly durable. textile products who understand the enormity of the mainly in Europe and were well proven. Now as a and it would be more interesting for the Pakistani for our customer s
Nielson, which are confirmed by Dow Microbial Feedback from apparel manufacturers indicates millennial cohort and the importance they and other portfolio of Monforts, we have the worldwide sales market. We have sanforizing lines for Pakistani remote access. Tha
Control proprietary research, show that: that the technology is efficient and effective and the consumers place on personal and family health and and service network so that these products can be market, and not to forget the Montex stenters with a plant, might hav
• Among the most prominent trends among application process is easy to adopt and use. The wellness. Those who partner with Dow Microbial sold under reliable and most comfortable demands. latest features for heat recovery systems. by yourself. You j
millennials is a desire for sustainable, balanced, solution is compatible with softeners, optical Control to take advantage of this opportunity by glass and share al
healthy lifestyles and a need to assert greater control the products they purchase perform and the brighteners and most auxiliary agents and does not manufacturing and marketing products that feature TEXtalks: How Monforts see sustainability? TEXtalks- How do you see Pakistan market for camera and the scr
over their personal and family health and wellness. business practices of the companies that produce react with other chemical treatments. It can be advanced odor control technology and longer Klaus A. Heinrichs: Sustainability is in the top themes Monfort’s products? share the situatio
• Almost 75 percent of millennials are willing to pay and sell them. easily incorporated into the existing operating lasting freshness can be rewarded with increased of Monforts for many many years. So from history, Klaus A. Heinrichs: Pakistan is a key market for example, sitting s
extra for sustainable offerings and believe that their systems of a mill, using either exhaustion or sales, higher margins and repeat purchases we can say that Monforts was the first high tech Monforts. We have the best references in this facilities in Germ
personal values are more important than personal Dow: Ahead of the Trend padding processes, without requiring excessive by loyal customers. machine manufacturer who equipped all their market. Pakistan is a market, where the customers problem. The opera
benefits, such as cost savings. Dow Microbial Control recognized the emerging processing temperatures, times or added binders. It thermo treatment machines with the heat recovery have excellent knowledge about textile treatment. together can find
• Millennials expect today’s products to have need among millennials and others for a healthy, can also be applied by spraying or other methods. Author Karel Williams is global strategic marketing unit as a standard. Now a day, we are much more This is a market, where we can sell high tech minutes and this b
increasingly better performance benefits than more sustainable lifestyle and developed a strategy associate director and brand manager for Dow advanced. Monforts can offer a heat recovery machines, where the machines have very high both, for us and f
yesterday’s products. to help apparel and textile manufacturers take Giving Consumers Peace of Mind Microbial Control. He can be reached at system with automatic cleaning and when we look output and we see Pakistan further as one of the
• Millennials want to be more informed about how advantage of it. That strategy initially played out in SILVADUR is an ingredient technology, making it klwilliams@dow.com into the future, Monforts will also take care of most important market for our company. TEXtalks: Can you

we have the production solutions for that. We There are smart textiles, functional textiles and
took the opportunity in Frankfurt to listen to the sportswear – and this is not a classical technical
customers and offer our solutions for the textile in terms of industry textile. So, technical
production of manmade fibers. fibers will be more and more part of our daily
life. But there is another topic at the Techtextil
TEXtalks: How do you see the future of technical that you can see more and more coming up –
textiles? it’s the composites topic. There are also a lot of
André Wissenberg: The future of technical textiles technical textiles in this regard. So, I see the
has many opportunities and as we can see here Techtextil will grow and will adapt and take over
at Techtextil in Frankfurt more and more other topics like apparel and maybe
technical textiles will be used in daily apparel. hometextiles – like the composites.