Page 21 - July/August 2019

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Primark “Sustainable Cotton

Programme” to train 160,000

cotton farmers

AD

In response to growing demand from customers for partnership with the social enterprise Cotton
sustainably produced fashion, Primark has Connect and the India-based Self Employed
announced to train 160,000 cotton farmers in Women’s Association trade union, will receive
Pakistan, China and India. training on the most appropriate farming techniques
for their land. Topics will include seed selection,
Introduced since 2013, Primark has already been sowing, pest management and storage of the
running a sustainable cotton programme. It further harvested cotton.
intends to expand it to 5 times the current size by the
end of 2022. It hopes by the end it will be consuming According to a Primark report, in Pakistan where the
100pc sustainably sourced cotton across the entire programme was launched in 2018, farmers there
product range. who have completed their first year of training have
seen a yield increase of 11.2pc and a 12.9pc
According to Primark, Each farmer who goes reduction in input costs, resulting in an average
through the three-year programme, run in profit increase of 26.8pc.

July/August 2019